Over the past few weeks I have been running lots of split testing trying to find just the right way to use quotes and testimonials in our squeeze pages. It turns out that it is a lot more tricky than you might think. My first hunch was that any testimonial anywhere on the page would work great. That, however, is not how it goes. Adding a picture with a... Read More
It is all too easy to just stop testing. After all, running split test after split test can get pretty tiresome. However, that gives all of us that have a passion for metrics and testing a huge leg up because it is a proven way to leave your competitors behind. Here is another example of a successful test that we ran. All we tested was a slight change in... Read More
One of the things that I enjoy the most in writing my Google AdWords ads is to test different adjectives to elicit an emotional response from the Google visitors. I find it fascinating that changing one word can have radically different results. In a way, writing ads for Google AdWords clearly shows that words truly are powerful. They get people to respond in very dramatic ways and more often... Read More
How much difference does improving the readability of your copy really make? We tested two identical versions of our landing page… with one exception. In the winning version we had our introductory sentence neatly fitted in a block. It looks almost like a paragraph except that it is just one sentence. In the losing landing page, we had the sentence centered just like the title and sub-title above it.... Read More
What I am going to reveal below borders on being unbelievable. I recently conducted an A/B test on one of our landing pages where all I tested was the capitalization of the first few bullet points. I am not talking about the headline but just the introduction of the main copy on our landing page. I only did this test because I was short on time and thought it... Read More
There is an old saying in online marketing: “Customers don’t like to be sold.” As a result, it is worth testing whether and what “benefit” words will actually benefit or hurt the performance of your Google AdWords ads. A simple word such as “easily” might have a significant positive or negative impact on the click-through-rate and ROI of your Google AdWords ads. Below is a study where we tested... Read More
As a regular reader of this blog, you know by now my passion for testing small things that can have a big impact on the click-through-rate and ROI of my Google AdWords campaigns. I love doing this for a few reasons. 1) I know that most of our competitors are too lazy to bother 2) I know it takes little time 3) I know that these tiny changes can... Read More
If you’re into marketing you probably know that Jay Abraham is considered to be the World’s #1 Marketing Guru. He’s also the single most successful business consultant in the world today. I recently spent $5000 to attend one of his seminars. On the left is a picture of me with Jay – I’m the badly dressed one. $5000 is a lot of money and few business people I know... Read More
Check out the following test and see how we boosted the click-through-rate of our Google AdWords ad by 42% by not capitalizing the word “to.” If you are a regular reader of this blog, you will have discovered by now that I am a big believer in testing and that there is no test that is too small. In other words, most people don’t spend enough time testing different... Read More
Nila, a real-estate broker from North Carolina asked the following questions: After I bought your book, how much a month should I spend to make this work? If I only have a budget of $250.00/mo, is this system going to work for me? One for the beauties of starting an ecommerce business is that it doesn’t take much to run. Fixed costs such as setting up the site and... Read More