Archives / 2006 / October

Landing Page Optimization: How credibility boosted sign-ups by 45%

Landing Pages / Split Testing
Posted by Mike Reining on 03, October 2006 with 2 Comments

Visitors to your website who don’t know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits. How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply changed the introductory sentence. Everything else was the same. See the highlighted text in the... Read More

Google AdWords Tip: Easily, Rapidly, Quickly Boost Your ROI by 20%

Traffic
Posted by Mike Reining on 03, October 2006 with No Comments

Want to learn how to easily boost the ROI of your Google AdWords campaigns? Try this Google AdWords Tip. Flip it around! That is right, sometimes just changing the order of the words that you use in the copy of your Google ads might help you boost the ROI of your Google ads by 20%! See the image below: Before this test, I would have bet that starting with... Read More

Google AdWords Tip: Pay attention to the end of the ad copy

Traffic
Posted by Mike Reining on 03, October 2006 with No Comments

We all want to get better results from our Google AdWords ads. Well, here is one idea that we strongly recommend testing to further boost your Google AdWords ROI. For us, we were able to more than double our results! What was the trick? We tested the smallest variations at the end of our ad copy. What were the three options? Just take a look at the three add... Read More

Page 2 of 212