There are many “proven” headline formulas and if you are looking for new headline ideas, just checkout two great blog posts that Brian Clark put together on his popular copyblogger blog. However, what “Sure-Fire” Headlines are going to get you the highest click-through-rate and help you succeed with your AdWords campaign? Well, we put 4 Sure-Fire headlines to the test. They were: Mind Power Secrets The Art of Mind... Read More
Search engines have become the starting point for most online activities. As a result, if you have a website, getting traffic from search engines via search engine optimization is becoming increasingly important and increasingly competitive. There are lots of excellent guides to get started but to truly stay on top of your SEO game, you have to keep an eye on the rapidly changing search engine market. Following the... Read More
Over the past week tested two different Google AdWords Ads. One included the word “guaranteed” and the other did not. We wanted to find out if making a strong claim in the ad would boost the click-through-rate of our ads and also boost our ROI. However, the results did not turn out as expected. We thought that adding the word “guaranteed ” would be a sure fire way to... Read More
In this test - we found that embedding a user’s name within a headline boosted the number of people reading our sales copy by a whopping 46%. Here’s the experiment. First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book. Here’s what that page would look like for a fictional visitor named James.... Read More
Today we want to share a surprising finding with you that would make your English teacher flinch. Sometimes it pays off to ignoring grammar while writing your Google AdWords ads. In fact, as a rule of thumb I would say it is always better to write ads that sound the best. Obviously, what sounds best is subjective but it is worth testing different iterations, even iterations that igore grammar. Nearly... Read More
Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute. Chris Baggot While email marketing is exceptionally powerful, it is also one of the least used, least understood, and least optimized parts of many small ecommerce websites. To help small online businesses close the knowledge gab, we wanted to list the top Email Marketing Blogs, Tools, and Resources... Read More
One timeless debate that we have followed for a very long time is whether it is best to use unique subject lines for your email marketing campaigns or whether to have a consistent message. Here the conventional wisdom: When you repeat the subject line over and over, you don’t give readers a compelling reason to open the email. We believe the best practice is to create a unique and compelling... Read More
A few days ago I posted about the importance of having descriptive ad copy to optimize your Google AdWords Ads. Today I wanted to show you another case that highlights just how important it is to be descriptive and NOT salesy. Few, people enjoy ads (except for the Super Bowl) and striking the right tone and messaging online is very important. You want to get users to click on... Read More
Being very descriptive is probably one of the single most important rules of writing effective online ad copy for Google AdWords. However, it is often overlooked and rarely mentioned. Why? It is too obvious and just common sense It is not flashy overly creative and fun to do The funny thing with common sense is that all too often people don’t follow it. Instead, people keep chasing the next... Read More
In October, we decided to upgrade our servers for BlinkList.com, one of our MindValley web properties. The upgrade was simple – just the addition of a new server at a cost of a $450 a month. The impact of that new server caused our site to load a few milliseconds faster. Milliseconds – no big deal right? We expected it would please some of our more hardcore users. What we... Read More