Here is one of the single best ads that I have ever written on Google AdWords. I have spent about three months trying to beat this winning ad copy but I have never been able to do it. As you can see, the winning ad is pretty obvious. The keyword is “Stephen Pierce” and in the headline I am promising to the prospect that they will discovery some interesting... Read More
We asked ourselves this question recently and decided to compare buy rates across one of our popular sites. Here’s what we found on analyzing 100,000 visitors. Natural Search 4.51% of visitors finding us through natural search (typing in a keyword on Google and clicking on our site in the search results) made a purchase. Google Adwords 4.00% of visitors from Google Adwords made a purchase. Less than natural search... Read More
Here is a test of two headlines that I just wanted to share with you. One headline was more subtle and the other one was a bit more aggressive. It turns out that for the target audience of our client the subtle headline far outsold the more aggressive headline. What was the difference? Take a look: Winning headline: Losing headline: The results: Sign-up rate of winning headline: 16.22% (641... Read More
One marketing mantra that has existed for decades is the following: Emphasize benefits NOT features. This, also holds true most of the time when writing your Google AdWords ads and we are going to share one clear example with you below. We tested two different ads. One emphasized a clear benefit “See Results in 2 Days” the other was more descriptive and emphasized a feature “Unique Step by Step... Read More
I am always fascinated by the huge variance in results that I see in our Google AdWords ads due to changing the capitalization of our ad copy. Here is a very fascinating example that I wanted to share with you. We wrote one ad copy where we capitalized every single word and one identical ad copy where we only capitalized the title and the keyword that the ad was... Read More
If you have a direct competitor in the market, here is one very effective strategy to capture some of their potential business and win some of their potential customers. This strategy is perfectly legal but it will only work if you truly have a strong point of differentiation and a unique selling proposition to win these customers. After all, these visitors are not looking for you, they are looking... Read More