Here is one of my favorite keyword phrases that I like to use in many of our Google Ads. The killer phrase is: Learn How I have seen excellent results with this keyword phrase for many different keyword groups. I always like to use this phrase at the beginning of line 1 of the Google Ads because it does so well. Here is a recent case study with results:... Read More
Can You Really Achieve Success With Google AdWords in 5 Days? I am asking this question because Perry Marshall offers a free email marketing course called “5 Days to Success With Google AdWords.” Perry Marshall worte this course as a freebie to entice people to purchase “The Definitive Guide to Google AdWords“ By all means, please go and check it out but please be careful because so many new... Read More
One of the single most frequently asked questions that we get from new Google AdWords advertisers is the following: Where is the traffic? Everybody knows that Google gets ton’s of traffic so why is it that lots of new Google AdWords advertisers fail? We did a radical test last week to get to the bottom of what is going on. We had been running a couple of very successful... Read More
Want to Make Your Website Marketing Successful? Here is three powerful tips to help you get started with successful website marketing. We recently started our private internet marketing forum where we personally answer the top website marketing questions of our readers and far and way one of the single most asked questions was: How do I start driving traffic to my website and become successful with website marketing? Successful website... Read More
There is an interesting discussion that we have been following and participating in regarding consumer choice. There are two parts to this equation: First, we have been living in an age where choice is exploding and the Internet further accelerated this trend. That is why one of the top books on this topic is called: “The Long Tail: How Endless Choice Is Creating Unlimited Demand“ I firmly agree with... Read More
The short answer is yes! Check out this Google AdWords case study below where we have one headline outperform another headline by 195%! The secret here is that often a headline that is a direct match with the keyword phrase will greatly outperform anything else that you might come up with. This is exactly what we did with the winning headline below. The above ad only shows up for... Read More
The Secret Behind Optimized Keyword Marketing Why Do Most AdWords Advertisers Get Optimized Keyword Marketing Completely Wrong? To answer this question, you first have to know what Optimized Keyword Marketing means: “Optimized Keyword Marketing means that your ads will show up for all relevant keywords and ONLY the relevant keywords.” The reason why so many Google AdWords Advertisers get Optimized Keyword Marketing wrong is very simple. Most AdWords users take shortcuts and most... Read More
A strange thing happens when we have too many choices: often we make no decision at all. Consumer research shows that providing too much choice will reduce sales. In an often cited example from a psychologist at Columbia University, a display table of jams was setup at a gourmet food shop. On Day 1, six flavors were displayed; on Day 2, 30 different flavors. Although the display of 30... Read More
How to start mastering Google AdWords Every online marketer wants know how to start mastering Google AdWords. However, very few actually know what it takes. We have been mastering Google AdWords for a long time and have identified two key secrets that we are about to share. Once you know these secrets, you too can start mastering Google AdWords too. The first secret to mastering Google AdWords is: You need... Read More
Product Review for: The Definitive Guide to Google AdWords We just launched our private Internet Marketing forum and one of the top questions that we see is how to get started with Internet Marketing and in particular with Google AdWords. So, I wanted to write a review on The Definitive Guide to Google AdWords by Perry Marshall One of the top questions that comes up all the time is:... Read More