It’s time for another Google AdWords case study. This time I tested two very similar ads with the exception of the second description line. I tested: Download Healing Exercise Today vs. Unique, Exclusive, Free Training The second line “Unique, Exclusive, Free Triaining” is very general but has worked for many of our clients across many different campaigns. So, I thought it would be a sure thing. However, the results... Read More
You would think that a glowing customer testimonials would help to boost the conversion rate of your site? Think again! We just added a powerful customer testimonial to one of our landing pages and as a result we saw the sign-up rate of our page nosedive. Here is the landing page with the testimonial: The customer testimonial reads: The MindValley Way should be required reading for everyone that is... Read More
Here’s our New Year gift for the first 100 readers to respond to this post. Happy New Year folks. Mike spent the New Year in Toronto with his fiance. I spent it in South China, exploring the gorgeous limestone hills of Guilin with my wife. Our best wishes to all of you and your marketing plans for 2007. Here’s a special New Year gift we want to offer our readers. We’re... Read More