In this post, I’m going to share with you a pleasant discovery I made about Youtube, posting videos and earning quick bucks online. I earned almost a buck for every SINGLE person who watched my video. I was quite amazed at how well this worked – and you might be too. Here’s how it started: Burt Goldman, an author in Los Angeles who I do online markering for sent... Read More
eBay Auction Tip: A Case Study on How to Make Money on eBay Apply These Copywriting Tactics to eBay Auctions Items to Make More Money In this case study, you’ll learn how the revision of one of our client’s auction copy on eBay resulted in a 60% increase in the sale price of his auction after just 30 mins of applying proper copywriting principles to his listing. But that’s that the end of it – not only... Read More
Here is powerful tip that I just came across for Google AdWords. Try to flip your headline around and see what difference it makes. I was optimizing one Google Ad Group for the keyword phrase “Meditation Music” and I was pretty much certain that the headline “meditation music” would be the winning headline by a long shot. That is because it directly matches the keyword phrase. However, once again,... Read More
Why do 3 out of 5 AdWords Clients Fail to Setup Google Conversion Tracking? I am stunned that the majortiy of Google AdWords clients we start working with have not setup Google conversion tracking. By now you know one of our favorite mantras: Track and test everything because you can only improve what you can measure.” Google conversion tracking is a brilliant tool that Google offers for free that every... Read More
Google AdWords Capitalization There is a science to writing ads in Google AdWords to maximize your click-through-rate and ROI and using just the right amount of capitalization plays a huge part. Tip 1: Use Capitalization in Google Ads We have proven beyond a doubt that ads that are capitalized will almost always outperform ads that are not capitalized. They just stand out more and are far more noticeable. So,... Read More
Over the past two weeks, we have been testing two killer headlines in our ads. The headline either starts with the phrase “Start to” or “Learn to.” Today, we are going to reveal how a small change like this led to a 66% boost in sign-ups! In the above example, the headline “Learn to Heal Yourself” outperforms the headline “Start to Heal Yourself” by 36% AND it also converts... Read More
What is the Best PPC CTR? The Best PPC CTR Depends on What You are Looking At New Google AdWords users often wonder if the click-through-rate on their ads is good and what the best PPC CTR is that one can get. The best ppc CTR we have ever achieved on a single ad in Google is between 20 to 50%! However, the best PPC CTR depends on many important... Read More
Learn How to Market and Promote Your Website Top 2 Mistakes Made by Newbies Not a single day goes by without receiving an email where our clients and readers ask us how they can better market and promote their website. So, let me share some advice with you that I hope will help you on How to market and promote your website successfully. Here are the top two mistakes... Read More
If you have been following the recent test results that I have been publishing, you will have noticed that two of my favorite keywords to use towards the end of a Google ad are “Free” and “Guaranteed.” In addition, I just shared two weeks ago that “download” can also be a killer keyword. So, in this test I decided to pin test two of my winning ad formulas against each... Read More