In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc. Among the things covered in this rapid-fire 5 minute video: 1. How to redesign the navigation system for less... Read More
Ultimate Upselling Strategy Upselling is a great way to sell informational products. This is a case study showing how you can pursue an upselling strategy to gain in the long term. We’ll then let you in on an ultimate upsell that works – all the evidence will be there too. Scenario David Murphy runs a successful offline consulting company that helps out small business entrepreneurs. He offers his services for 2000 dollars... Read More
Here is the latest Google AdWords Tip that I would like to share with you. In fact, I am sure that now that the cat is out of the bag, you are going to start to see a lot more people writing ads like this one. What did we do this time? Well, we tested writing a copy that would finish with … (dot, dot, dot). Why? Because it... Read More
Illustrating The Power of Small Tweaks How One Tiny Change Boosted Our Click-Through-Rate by 180% As you well know by now, our Chain Reaction Marketing philosophy is rooted in rapid test and optimization. Once we find some sure fire tweaks that work over and over, we love to share them with our readers to help you become more successful. Today, I wanted to share one tiny tweak with you... Read More
Google Placement Report | A Killer Tool Anyone that is advertising via Google’s content network needs to study the Placement Reports. What are Placement Reports? The Placement Reports allow Google AdWords user to see detailed statistics such as clicks, impressions, costs, and conversion by URL and domain of ads appearing via Google’s content network (AdSense). Who should use Placement Reports? Every Google AdWords users should advertise via Google’s content network... Read More
Over the last one year, our team has worked on optimizing hundreds of sites and carefully compiling and testing results and failures. We got pretty good at being able to very quickly figure out what was working and not working and then showing site owners how to make simple tweaks that could dramatically boost their conversion rates – and their sales. A few successes include: Become-A-Lord.co.uk – 300% boost in... Read More
Ben Hunt blogged and blogged and blogged and out of his passion emerged a booming business, and how did it happen? I hear you ask . . . completely accidentally! A blogging strategy can kick your competitors in the nuts and leave them gasping for air while you reap the rewards. Let’s let Ben tell his story . . . “I’ve used a similar blogging strategy, but totally accidentally! And... Read More
Great Tips for Increasing Online Conversion Rates How Can You Increase the Online Conversion Rate of your Main Page? Summary In a phone consultation this week we shared with Bill some tips for increasing online conversion rates. In particular we showed him how to increase the online conversion rate of his main page. Scenario Bill owns a website selling language courses. Natural search is working really well – he gets 1200 visitors a... Read More
Optimization of Keywords for Free Traffic When it comes to keyword optimization there are a number of opportunities out there especially in niche areas. We’ll show you how to optimize for keywords successfully. The Scenario Do you find yourself in this position? Antonia owns a site selling specific niche products – novelty lighting and lava lamps. She’s just started her own blog where she reviews such products. The idea... Read More
How to use a Blog as a Source of Competitive Advantage to Boost Your Site Sales? We’ve found that a blog can be a great source of competitive advantage. Ever been in this situation? You own a site selling a specific niche products – say dog food. There are 20 other sites competing with you. PPC costs are through the roof. How do you move miles ahead of the competition? You see,... Read More