Archives / 2007 / July

Is Fraud Rampant on Google's Content Ad Network? Shocking Results and What You Need to Do to Protect Yourself

Google AdWords
Posted by Mike Reining on 25, July 2007 with 6 Comments

I have to admit that I am both baffled and shocked by the data I am going to share with you.  On June 1st, 2007 Google started to roll out their “Placement Reports” that give every AdWords advertiser an inside look into Google’s content ad network.  With Google’s new Placement Report you can take a detailed look under the hood to see just exactly what domains your ads are appearing... Read More

How to Use Google's Placement Report and Site Exclusion to Cut Your Customer Acquisition Costs by 20%

Google AdWords
Posted by Mike Reining on 23, July 2007 with 8 Comments

If you have not started to drill into your Google content ads, now is the time.  Why?  Because if you are buying ads on Google’s content network, then I can pretty much assure you that you are burning a hole in your pocket if you have not started to use Google’s Placement Report to identify top and low performing websites. What is the Google Placement Report? The Google Placement... Read More