As you’ve probably noticed, we just recently updated our blog design. Over the next few days we’ll be updating some links (a few are broken right now) and tweaking some of the design elements. This makes it the perfect time to hear your thoughts on the new design. Like it? What works? What doesn’t? In the end, the design is for our Readership (You!), so please let us know... Read More
Every web site we build is optimized for 6 critical psychological triggers. Use these triggers to inspire visitors to become leads and leads to become customers. Note: With this power comes great responsibility. Making sales online can be challenging if you’ve never made lots of sales before, so we thought we’d share some of our strongest strategies with you. There’s a $474,500,000,000+ holiday pie to be split over the... Read More
A Review of Affiliate Elite Covering Affiliate Elite Features and Reviews Affiliate Elite is the latest release from Brad Callen, who previously released Keyword Elite and SEO Elite. The very first thing you notice about Affiliate Elite is that it is loaded with features like: PayDotCom and ClickBank database research to find the current HOT Products Reverse Google Searches to determine keywords and ad copy How to Find Super... Read More
This ad boosted conversion rates by 67%. Marketing the product itself versus marketing the results. We’ve previously talked before about the importance of pushing the BENEFITS of your product instead of the features. In general, sales copy highlighting the benefits will usually perform better, but every so often this generalization gets challenged… Which is exactly what happened to us recently. Check it out: As you can see, our copy... Read More
Does your audience respond to ads that imply the product does things for them or that the product empowers them? See which option had an 87% higher CTR. One of the biggest questions when writing ads, headlines, or any sales copy for that matter, is whether your audience desires passive or active benefits. Do they want an "enabling" product, one that results in them doing something better, faster, easier,... Read More
Automatically generate ads with proven formulas using this tool. Roger Hall has recently released an ad generator tool that will automatically generate headlines and copy for your AdWords ads based on several inputs. You input your product and domain and within seconds you’re looking at a bunch of ready-to-go ads to paste into your AdWords account or build off of. If you are having trouble coming up with new... Read More
Initial PPC Ad Positions are critical to your overall success. What positions do your ads usually take in PPC? When you launch a website or just begin advertising a product, one of the most important things you should consider is the PPC position of your ad. Before you get started, you have to understand Google’s standpoint on this. Put simply, the more people click on their ads, the more... Read More
Learn one small tweak that boosted CTR by 100% This 2 minute tweak could dramatically improve your CTR! When you place an ad on AdWords, what you’re actually doing is sharing the first few sentences of Your Story with the customer. Your ad is the very first impression they’ll have of you, meaning it determines the tone with which your relationship will continue. And as they say, "You don’t... Read More
Master the Secrets to Achieving Headline Greatness. The Difference Between Good and Great Headlines. On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. ~ David Ogilvy, World famous advertising executive and best-selling author. Imagine staring at your conversion rates and seeing a 100% boost after hanging... Read More
Learn what produced a massive 300% boost in conversions. Today we’re sharing a tip that created a huge boost in conversions for us. Occasionally in your testing you might want to try a significantly different ad, just to see if your current winner is headed in the right direction. This is exactly what we did. And it gave us dramatic results. As you can see, our winning ad... Read More