Never let anyone tell you click-thru rate is the be-all end-all of AdWords analysis. Smile and notify them that they’re not seeing the entire picture. Clicks are great, but if your traffic doesn’t perform your most wanted response (MWR), then you just lost money. I know of few marketers who want to pay Google to give them traffic that simply pokes around and then wanders off. WE pay Google... Read More
Never let anyone tell you click-thru rate is the be-all end-all of AdWords analysis. Smile and notify them that they’re not seeing the entire picture. Clicks are great, but if your traffic doesn’t perform your most wanted response (MWR), then you just lost money. I know of few marketers who want to pay Google to give them traffic that simply pokes around and then wanders off. WE pay Google... Read More
Is this Big Ticket Item Worth The Cost? We Studied Yanik’s At Home Internet Copy Writing Work Shop and Here’s What We Found. Can you learn copywriting at home? Yanik thinks he can teach you to be an expert. Copywriting. The unsung hero. This oft-silent aspect of your website is usually dwarfed by desires for flashy designs and sexy images. There are design workshops abound, but home copywriting workshops... Read More
We got some nice feedback since launching our holiday challenge. Here’s what Kris from NY had to say: Hi Vishen, Kris here from NY… thought I should drop you an email prior to my intensity of delight drops down. I signed up for your course last hour and I realized the value in initial few minutes of glance. From my life experiences, it takes immense effort and pain to... Read More
Patrick rightfully notes that the week between Christmas and New Years is only as slow as you make it. We only have 52 weeks each year, so don’t let this one slip through your grasp. Unless you’re vacationing. We’ve taken that message to heart, and to prove it we’re opening ourselves up to a little challenge, aptly named… The MindValley Labs Christmas Challenge If you want to finish this... Read More
The beauty of online marketing is the speed and ease of testing ads. There’s no real reason to leave any idea untested; if it is terrible you’ll know soon and with minimal damage, and if it’s terrific you can quickly implement it on a wide scale. The results of one such test here fell into the "terrific" category. As you can see, the winning ad tells customers immediately that... Read More
The beauty of online marketing is the speed and ease of testing ads. There’s no real reason to leave any idea untested; if it is terrible you’ll know soon and with minimal damage, and if it’s terrific you can quickly implement it on a wide scale. The results of one such test here fell into the "terrific" category. As you can see, the winning ad tells customers immediately that... Read More
How to use the Search Query Report in Google AdWords to Find New Keywords Did you ever wonder what keywords trigger your ads when you select “broad” matching in Google AdWords? Now you can find the answer. Just use the “Search Query Performance” report in Google AdWords to find the answer. As you may already know, when you permit Google to use “broad” matching your ads will show up... Read More
If you’re still questioning our riffs about headline and sub-headline writing, take a look at this: 2 words. 87% difference. Convinced yet? Learn how to write them in our AdWords System Exposed Guide. Read More
If you’re still questioning our riffs about headline and sub-headline writing, take a look at this: 2 words. 87% difference. Convinced yet? Learn how to write them in our AdWords System Exposed Guide. Read More