When you write your ads, you don’t have very much space to properly position yourself in the eyes of your audience… but that doesn’t mean you shouldn’t be trying. The ad is usually the 2nd thing our visitor ‘interacts’ with on the way to our product, the 1st being the keyword they searched for. Look at it as the 2nd step of a ladder towards making a purchase, and... Read More
We took SpeedPPC for a drive to test out their claims… … to review how Speed PPC would help the AdWords campaigns across our network of websites. Specific targeting of advertisements is one of the holy grails for internet marketing, but executing it in an efficient manner is still one of our greatest challenges. SpeedPPC has stepped up to this challenge, aiming to help us roll out laser-targeted ads,... Read More
A simple headline test boosted our click-thru by 151% We’ve riffed before about how important it is to know exactly what your customers want as well as having benefit-focused rather than feature-focused ad text. Well, the advertising world is not full of absolutes, so here’s some evidence supporting a counter-argument to just honing in on benefits. Take a look: The only difference is the headline, but look at the... Read More
A simple headline test boosted our click-thru by 151% We’ve riffed before about how important it is to know exactly what your customers want as well as having benefit-focused rather than feature-focused ad text. Well, the advertising world is not full of absolutes, so here’s some evidence supporting a counter-argument to just honing in on benefits. Take a look: The only difference is the headline, but look at the... Read More
All else equal, your eyes are generally attracted to visual variations. For example, Seth Godin often riffs on how much attention purple cows would get standing in a pack of normal cows. And so it may be with your ads as well. As more and more advertisers increase their proficiency in AdWords, we internet marketers need to dig deeper and deeper to stay ahead of the pack. Roger shares... Read More
How to do keyword matching the right way Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mistakes that beginners often make. I wanted to elaborate on the tip that covered keyword matching. Here is how to do keyword matching properly Phase 1: Start off using just exact matchPhase 2: Start adding phrase matchPhase 3: Expand to broad match BUT add a very detailed... Read More
An Email Marketing Strategy That Gave Very Surprising Results … with just a few tweaks of a normal campaign. If you aren’t doing so already, you should start running a seriously compelling email campaign to your list(s) every few months. If executed and timed correctly, these efforts can create enormous spikes in your revenue that will have you asking why you weren’t doing it all along. We recently... Read More
In a perfect advertising world, each AdWords test iteration has a clearly defined winner, meaning one of your ads not only attracts more attention (clicks), but also better propels relationships (higher conversion). Sadly, we haven’t transcended into that glorious world as we’re still stuck here where defining a winner can be a bit… muddled. Take a look at these recent results: Here, the comparison ad is far superior... Read More