My friend, Nika received a Facebook Message on her Birthday. Hi there, How are you? First of all, let me wish you Happy Birthday in advance! My name is Sheryl, marketing liaison for The Impulse and I noticed you will be celebrating your birthday soon. In light of that I’d like to offer my services to help you throw a memorable party on your special day. The message went... Read More
Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table? I have a couple of ideas why this is happenging. First of all, lots of Google AdWords advertisers are small businesses and for a small business, creating new landing pages and tracking the... Read More
I was just listening to a podcast my Armand Morin and here’s something I found fascinating. He mentions a test he did on his site ECoverGenerator.com that caused a 42% drop in signups. Take a look at his signup box below: Armand uses a grey button with black text on this form. But it wasn’t always this case. He once tried a colorful graphical button. Something like the kind... Read More
Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list. That is admittedly some decent coin. However, this post isn’t about achieving decent. Let me tell you about a certain marketer that some of you will know. His... Read More
Back near the end of last year we ran an extremely successful email promotion that made us a boat load of money. In just a few days it tallied up the normal monthly profit. And it only took about 1.25 days to research, devise, and execute. I first blogged about it here, but below is a short (12min) video explaining what I did for each step of the way.... Read More
Back near the end of last year we ran an extremely successful email promotion that made us a boat load of money. In just a few days it tallied up the normal monthly profit. And it only took about 1.25 days to research, devise, and execute. I first blogged about it here, but below is a short (12min) video explaining what I did for each step of the way.... Read More
Kenneth joined our team a few ago as a copywriter and internet marketer. His job description is simple. Buy and consume EVERY new Internet marketing product out there: from big launch training programs to podcasts, teleseminars, ebooks and PDFs and more. Kenneth then digests, breaks and tests every new concept we learn. And he’ll be blogging about his hottest discoveries. Why should you pay attention to Kenneth? Well consider... Read More
Here’s a tip I learned from Armand Morin in his recent podcast. Most website owners severely underestimate the value of their guarantee imagery. Someday, eons ago, someone sitting in a room in the mid-1990s crafted a guarantee image using Photoshop 1.0, a low resolution camera and a 12 color screen. He uploaded it using his 28.8 modem and called it a day. 10 years later – that same fugly... Read More
We’ve been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test. Here are some of the Ideas We’ll be breaking Testing and Sharing Results Of Facebook Advertising How effective are CTRs on Facebook? Do clicks convert to leads or sales? We’ll be testing this out on 3 different products. A dating product, a... Read More
Mike and I stopped updating this blog frequently sometime around September 2007. But this month we’re back. In a big way. But more on that in a little bit. First let me tell you why we had take such a long break. For me, it was due to this little guy. My son, Hayden Lakhiani was born in Estonia on September 18 to Kristina and I. I’ve been busy... Read More