I was listening to an interview with Bill Harris from Centerpointe. Here’s something quite astounding to most marketers. Centerpointe.com is a site that sells relaxation audios. The product sells for $179 plus shipping. Yet…every sale of that $179 product will bring Bill Harris an additional $800 in revenue over the long run. How? Well, each customer that buys his product will come back or send their friends to Centerpointe... Read More
I was Googling to find the company “AIESEC Michigan”, a recruiting firm in Ann Arbor. Their official site is AiesecMichigan.com But here is what Google shows: Take a look at the last link on that page. Yup that’s the site they want to draw traffic to. SKIP? Not only is their flash website killing their search engine rankings (How is Google going to index a bunch a flashing colors... Read More
A few days ago we wrote a post on how Network Solutions screwed us out of a domain and we recommended that people avoid Network Solutions at all cost. The post made it to the front page of Reddit and got referenced on a number of blogs. Superb! But here’s an interesting little development. Most of the comments on my post were positive. But one post stood out, from... Read More
A quick look back, a quick look ahead… … and what it all means for YOU. One might say the "entity" that is MindValley Labs went through some soul searching recently. The Lab has hit that middle-age time of life. We looked at it and asked, "What are we really doing here?" "Does it make sense?" "What were our original goals?" We came to some conclusions. We digested,... Read More
We just recently ran an AdWords test showing how important your ads’ first word can be. So the next logical test would be on the very last word, right? Right. Take a look: Our defined goal was click-thru-rate and the ad with the test-word removed did better… much better. Our conversion rate results are not statistically significant yet so we’re disregarding that for now. This is interesting because generally... Read More
We just recently ran an AdWords test showing how important your ads’ first word can be. So the next logical test would be on the very last word, right? Right. Take a look: Our defined goal was click-thru-rate and the ad with the test-word removed did better… much better. Our conversion rate results are not statistically significant yet so we’re disregarding that for now. This is interesting because generally... Read More
This is something to get used to! We changed 1 word in an ad and saw our CTR double. As you may know, it’s crucial to test whether your audience responds better to advertised features or advertised benefits (If you can’t test, bank on benefits first). Another important element is whether they prefer imagery of passive or active results from said product. I think these next results fall within... Read More
This is something to get used to! We changed 1 word in an ad and saw our CTR double. As you may know, it’s crucial to test whether your audience responds better to advertised features or advertised benefits (If you can’t test, bank on benefits first). Another important element is whether they prefer imagery of passive or active results from said product. I think these next results fall within... Read More
World of Warcraft released a series of ads starring B-Movie Legends like Mr. T, Vern Troyer, Van Damme and William Shatner. I’m loving these! Here’s the full collection. Mr T. Vern Troyer (Mini Me from Austin Powers) William Shatner of Star Trek Jean Claude Van Damme (In French) Willie Toledo (in Spanish) Enjoy! Read More
Mark Joyner of Simpleology is releashing a free course on blogging. It’s a multi-media course on blogging. For a while, they’re letting you snag it for free if you post about it on your blog. It covers: The best blogging techniques. How to get traffic to your blog. How to turn your blog into money. I’ll let you know what I think once I’ve had a chance to check... Read More