If you haven’t already started advertising on Yahoo, maybe it’s about time. We’ve noticed Yahoo conversions costing us slightly less than Google. Perhaps because so many people ignore Yahoo and thus keep its average bids per keyword lower than the almighty Google. If you’re considering Yahoo but dreading the work needed to get your campaigns online, try this nifty little tool. Have you ever spent hours... Read More
Not everyone can handle the continuous, infinite possibilities of testing ads. Not even me. That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book. Take a look: What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization and specificity more astutely than the losing ad. The result?... Read More
Not everyone can handle the continuous, infinite possibilities of testing ads. Not even me. That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book. Take a look: What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization and specificity more astutely than the losing ad. The result?... Read More
Sixt, a major car rental company in Germany made headlines in the marketing world when it experimented with a new way to make its Google Adwords ads stand out from the crowd. Enter “Mietwagen” into Google Germany and you see this. In a word only environment, this made their ads certainly standout. But more importantly – it lead to a 47% more clicks than before. Thanks to BannerBlog.Com.Au for... Read More
A few months ago we were about to launch a new blog. We spent 3 hrs trying to think of the perfect name. And we found it! Boy was I excited. I had one of our editors search to see if the name was available while I hopped out of the office for lunch. It was available! And it had never ever been registered in the past. She was... Read More
Stompernet released a very interesting video containing a series of optimization tips for websites. The most interesting tip was this pie chart they revealed. It shows the results of study on what is the most important parts of your Google PPC campaign to focus testing on. In the pie chart above: The #1 thing to test on your Adwords ads is the Headline The #2 thing to test is... Read More
I was listening to one of Yanik Silver’s CDs from his excellent copywriting course today and came across this interesting nugget. A lot of people still don’t understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off. This is true. In the study quoted in Yanik’s course, the majority of people on a site will drop off after the first... Read More
I was listening to one of Yanik Silver’s CDs from his excellent copywriting course today and came across this interesting nugget. A lot of people still don’t understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off. This is true. In the study quoted in Yanik’s course, the majority of people on a site will drop off after the first... Read More
A number of our clients have received email like this from a domain registrar in China. Here is the exact email a client received. (we changed their actual domain name to the fictitious name plaxolabs to protect their privacy) Dear CEO, We are the domain name registration organization in Asia, which mainly deal with international company’s in Asia. We have something important need to confirm with your company. On... Read More
This is a short tip but a powerful one. Let’s say you’re selling a 300 page on Mexican Cookbook on your site. It contains a variety of recipes from beginner to advanced. You’re selling this cookbook for $30. Here’s what you can do to immediately boost your profits. Split Your Product in Two Take that book and divide it into two books. Mexican Cooking I: Beginners (150 pages) Mexican... Read More