Frank Kern discussed the concept of the “Customer Avatar” on Day 2 of the Strategic Profits Event in Orlando. So What’s a Customer Avatar? In this video I explain this concept and talk about a major screw up we made by sending out an email recently without understanding the “Customer Avatar” Concept. Watch the Video Below… Read More
It’s Day 1 at the conference as I write this. I arrived a little late due to my plane troubles. But was just able to catch the last 30 minutes of Mike Filsaime’s session. Here’s the thing I like about Mike. You can walk in just as he’s wrapping up and still find enough juicy nuggets of information to make a big impact on your site profits. This is... Read More
I’m writing this post from Orlando, Florida. Or specifically, DisneyWorld. I’m surrounded by kids wearing mickey mouse hats, really happy toddlers, really tired parents and a bunch of Internet Marketers. I’ll be blogging daily to share a key idea or insight I gained from each day here. But I barely made it here. My flight from Manchester ran into a bit of difficulty. The kind that makes you curl... Read More
First off, let me get this off my chest: there’s more to social proof that just testimonials! Ok, now, here’s a little illumination before we get down and dirty. The most powerful force in marketing is buzz (which is why should consider a prelaunch process for every product you release). How exactly is buzz built? I’ve broadly defined buzz as the emergence of a common topic among the collective... Read More
Following this thought on social proof, I’ve been pondering it further and came up with a micro guide that may just change the way you think about the topic. First off, let me get this off my chest: there’s more to social proof that just testimonials! Ok, now, here’s a little illumination before we get down and dirty. The most powerful force in marketing is buzz (which is why... Read More
Here is another Google Adwords secret tip on making words more powerful. You can make the headline of your ad more inviting by making it appear as if your product or service does the work for the customer. Here is an example: “Develop web banners in minutes” vs. “Develops web banners in minutes.” The only change in the above ad is that we changed “develop” to “develops.” While this... Read More
Frank Kern’s Mass Control marketing was one of the best product launchs I’ve seen in Internet Marketing history. His videos were brilliant but can the idea of “building a relationship with your list” really be that big a profit multiplier? Our lab put the idea to the test and here’s the result. Now this is not meant to be an endorsement of Mass Control Marketing – the product is... Read More
Frank Kern’s Mass Control marketing was one of the best product launchs I’ve seen in Internet Marketing history. His videos were brilliant but can the idea of “building a relationship with your list” really be that big a profit multiplier? Our lab put the idea to the test and here’s the result. Now this is not meant to be an endorsement of Mass Control Marketing – the product is... Read More
I stumbled upon Ramit Sethi’s blog IWillTeachYouToBeRich.com. Ramit is the the co-founder & VP of Marketing for PBwiki, a wiki startup in Silicon Valley and he blogs about personal finance. Ramit runs a great blog with some excellent content and a wicked sense of humor. But I was most impressed with a little conversion trick he’s running on his blog. When someone comments on a post they are taken... Read More
One of the biggest traps that stops many entrepreneurs from being successful is what I would like to call “the innovation trap.” What is the innovation trap? The innovation trap is that many people sit waiting around for the big idea to hit them. They are wondering and waiting for the “Eureka” moment to arrive. People want to believe that great ideas come to us in a moment of... Read More