Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived – we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including “Breakthrough Advertising”. Although I study a lot of marketing and copywriting books, in one of his last... Read More
I just had a reader post the following comment below our post on “How to Get from 20 Million to 100 Million in Online Sales” I don’t usually publicize comments. But this is an exception. As I was reading this comment and the strategy the writer shared, it kept reminding me of some lessons I learned from the book “The Ultimate Sales Machine” by Chet Holmes. It’s a seriously... Read More
I just had a reader post the following comment below our post on “How to Get from 20 Million to 100 Million in Online Sales” I don’t usually publicize comments. But this is an exception. As I was reading this comment and the strategy the writer shared, it kept reminding me of some lessons I learned from the book “The Ultimate Sales Machine” by Chet Holmes. It’s a seriously... Read More
Lately, I’ve been thinking a lot about the success of our competitors such as Centerpointe and especially, Agora Publishing. I don’t know how I did it, but I stumbled across the entire collection of Agora swipe files. Michael Masterson is the founder of Agora. I’ve read some of his work, and I have bought his books before. Earlytorise is just one of Agora’s mini empires, because Agora Publishing itself... Read More
Can’t figure out how to get quality testimonials for your product? Try this: Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask: 1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible) This will get specific case-study like data that is much more powerful... Read More
Ok, as I mentioned, we did a few tweaks to the blog to see what would happen. The changes we did were: Append “about the author” to the end of each post Append “related posts” to the end of each post Append a link to our free internet marketing course to the end of each post Sadly, I don’t think there are any conclusive differences for you data-driven folks.... Read More
Alex Mandossian does: Hi mike, You know what today is, don’t you? As I indicated in yesterday’s email to you, if you decide not to give Market With Postcards a fair try within the next 24 hours, we’ll remove you from our opt-in list. No offense, but we only provide our best offers for our clients and students and because you’ve let 6 weeks go by without ordering, we... Read More
At Orlando I got invited to dinner with the very memorable duo of Travis Miller and Jimmy Vee. These guys are the authors of Gravitational Marketing: The Science of Attracting Customers. It’s a fascinating concept and has to do with the idea of positioning yourself as a maven and being “different” from the norm. I found Jimmy and Travis so fascinating that I whipped out my camera in the... Read More
The headline might have been a little sneaky because you already know how. We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here. The method was for one of our personal development sites and revolved around Spring cleaning (this was our “reason why”). We provided them a free ebook that would help them Spring clean their life instead... Read More
The headline might have been a little sneaky because you already know how. We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here. The method was for one of our personal development sites and revolved around Spring cleaning (this was our “reason why”). We provided them a free ebook that would help them Spring clean their life instead... Read More