My question to Brad Antin, because Centerpointe’s results are absolutely amazing, was –how do they get there? How do you get a lot of back end sales? Brad Antin gave me 2 key insights. First, he told me: CUSTOMER DELIGHT. Customer Delight If people are raving about you, they’ll buy from you again. The equation is that simple. And, how do you get a lot of referrals? Same equation.... Read More
I remember attending Joe Girard’s live training here in KL. The room was packed with over 2,500 people eager to learn from the World’s #1 Retail Salesperson. There was a standing ovation even before Joe Girard had come on stage. The energy in the room was electrifying… and I was wide awake waiting with eager anticipation. For over 12 years in a row, Joe Girard was the #1 retail... Read More
Live blogging from National Achievers Congress in Kuala Lumpur. Who is Blair Singer? Blair is the author of two best selling books: SalesDogs – You don’t have to be an attack dog to be successful in sales, and the ABC’s of How to Build a Business Team that Wins. He founded and now runs an international training that delivers guaranteed success strategies. People have a view to let their... Read More
Whilst in Los Angeles, I met Brad Antin, Director of Marketing for Centerpointe Research Institute. He works with Bill Harris, and after listening to both these guys, this is the first of a series of posts in which I’m going to share some key points and interesting things these guys are doing with Centerpointe. Our partner, Larry Benet "The Connector", was nice enough to introduce me, so I had... Read More
MindValley was just recognized by WorldBlu as one of the Most Democratic Workplaces of 2008! First of all, this award would not have been possible without any of you at MindValley and I wanted to thank all of you for having taken MindValley this far. Special thanks go out to Jiangti, KhaiLee, Janne, Wu Han, and Kenneth, who have been a huge inspiration and have contributed a tremendous amount... Read More
When the laughter died down in the back room of the focus-group facility, I was told that this proposal was DOA, for two reasons. First, the product manager would never meet her employer’s aggressive financial objectives selling shrink-wrapped software priced at $15 a copy. Second, everyone on the client team assured me that it would be impossible to receive a positive review of a dirt-simple $15 software product from... Read More
Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It’s obvious. You can use this to your advantage by doing more on it than encourage your customers to close the window. I’ve found that the people who really know how to use the "Thank-You" page are the airlines people. When you go to their "Thank-You" page, it says not... Read More
Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It’s obvious. You can use this to your advantage by doing more on it than encourage your customers to close the window. I’ve found that the people who really know how to use the "Thank-You" page are the airlines people. When you go to their "Thank-You" page, it says not... Read More
What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control? Obviously, many Joint Venture Partners (JV’s) were involved and the whole world was promoting it, but there is another reason why everyone promoted it. I... Read More
As I write this, we are 8 hours and 45 minutes from launching a totally new product. Before you go into a frenzy, it is not in the internet marketing field. It’s actually a new personal development product we’ve been working slaving over for several weeks and are now releasing to the world. As you’ve probably figured out, we really like sharing as much as possible on this blog... Read More