I just came back from a 3-day conference in Los Angeles, and because I learned a lot from the long 16hour, 7am-10pm days, I’ll have a lot to share over the next few weeks… Brian Tracy is a personal development coach; his talks and seminar topics include leadership, sales, managerial effectiveness and business strategy. In short, he helps people become successful. He dropped by our conference en route to... Read More
When you have really good posts on your blog, it probably bothers you when you don’t get as much feedback as you’d hoped. Sometimes, there are no comments at all when what you really want is to feel appreciated buy your readers. I’ve identified seven ways to increase the comments you receive on your blog posts. 1. Incentivize. Give people a reason to comment. The classic way method is... Read More
Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I’ve realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its importance, not many people really talk about it enough. No one has actually quantified... Read More
Getting attention means you are speaking to prospects’ needs, to their wants and desires, and to their present and current frame of mind. Often, what is at the top of their minds is covered in news media. I learned this from Paul Hartunian: First, you go to USA Today.com, especially if most of your target audience is predominantly in the United States and other western countries. USAToday.com summarizes what... Read More
As marketers, we always talk about the unique selling proposition. What benefits and features make my product so unique that it stands out in the marketplace? However, the market has become saturated. Today, the USP has become almost meaningless. How many products out there have the same features? Let’s take for example, shoes. From Nike, to Puma, to Adidas. All these shoes can make you jump higher… accelerate... Read More
I was doing research today on blog marketing and wanted to share a few of the quality links I came upon. The obvious winner here is Dosh Dosh; the amount of quality content on that site is amazing. My only gripe is that the date of publication is never obvious. With that, if you are looking to expand the reach of your blog or your online presence in general,... Read More
John Reese is inviting you to become his friend. Jack Humphrey thinks it’s a great idea. It’s a nice marketing stunt, and I’m sure John has a well thought-out plan for the likely 5000 people who add him, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it). For the rest of... Read More
John Reese is inviting you to become his friend. Jack Humphrey thinks it’s a great idea. It’s a nice marketing stunt, and I’m sure John has a well thought-out plan for the likely 5000 people who add him, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it). For the rest of... Read More
I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied to the last 4 or 5 days of any launch process, and immediately after... Read More
I just noticed this (The “Los Angeles” line). Anybody seen it before? I’d be curious to know what the story is behind it and what sort of conversion implications it has. Read More