This is a key insight shared by Chet Holmes. He was a very successful business executive, and one of his biggest accomplishments was working and running one of the companies at Berkshire Hathaway. Charlie Munger is the vice-chairman of Berkshire Hathaway and Warren Buffet is the CEO. These guys are like demigods in the business world. Chet Holmes was said to be “America’s greatest sales and marketing executive” by... Read More
We just posted a free case-study video showing exactly how we helped a client score 150% more traffic and 133% more conversions. It’s almost exactly 16 minutes and depicts exactly what this entrepreneur did to her crazy niche site… which is “EMF Protection Equipment.” You’ll see “before” and “after” pics as well as hear from the site owner herself about what she did. I’m not exactly sure what EMF... Read More
We just posted a free case-study video showing exactly how we helped a client score 150% more traffic and 133% more conversions. It’s almost exactly 16 minutes and depicts exactly what this entrepreneur did to her crazy niche site… which is “EMF Protection Equipment.” You’ll see “before” and “after” pics as well as hear from the site owner herself about what she did. I’m not exactly sure what EMF... Read More
Here are three more ways to spice up your body copy, and, being a writer, I couldn’t help but make them all start with the letter “S†-to help you remember better. After you’ve written your body copy, bullet point and/or headlines, there are three tips in this evaluation process for your bullets or headlines. Start With ‘S’ 1. Specify Make everything as specific and as targeted as humanly... Read More
There are several key learnings we’ve been emphasizing lately, and 2 mind shifts we’re really pushing towards. i. Think like a marketer in everything business-related ii. Measure everything –you need to know the metrics of your business Today, I’m going into deeper discussion on the second point, measurements. We are starting measure a lot more, and it is really powerful. Every industry does this –it’s called benchmarking. We are... Read More
A lot of successful people have said that we always have to think about the customer and to think about the sales. You’ll hear me talk a lot about sales because it’s a skill we all have to master. In business, the only way to remain in business is to sell successfully. No one will buy anything from you if you don’t master the art of selling. I got... Read More
If you have ever wondered why you couldn’t convince your wife to buy that Ferrari, or why your customers don’t seem to ‘get’ what you are desperately trying to sell them, it’s really not your fault. Our Chief Mathematician revealed these mysteries through the power of maths/physics/scientific proof. Below is his brilliant presentation during our last idea-sharing meeting. Knowledge Transfer and the Problem of Perception: The Achilles Heel of... Read More
We all know what karma is. What goes around comes around… it’s the law of the universe. Simply put, the more you give, the more you get… or as Robert Cialdini puts it in the science of “Influenceâ€, it’s the rule of reciprocity. Now, we’ve all heard of reciprocity with our customers. Give them bonuses, surprise them, and as we’ve riffed on, basically delight the customer to get them... Read More
I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I’ll begin by tackling the definition. What is a Big Idea? A big idea especially as relevant to our industry involves combining the "knew" and the "new". ‘New’ is something totally unrelated to the industry and ‘knew’ is something existing within the industry. When you combine them, you come up... Read More
Here is the proposal: If you use Google AdWords to advertise, I want you to immediately leave a comment below and ask me all of your AdWords questions and challenges. Just do it! What nags you at night about Google AdWords? What challenges are you running into? Please tell me! In return for telling me what challenges you face, I am going to answer every single question on future... Read More