In my last few posts, I’ve shared various things I’ve learned, and the several insights that Brad Antin of Centerpointe shared with me. You might be wondering how Brad Antin and I ended up talking business. Did I walk up to him and say, "Hi, I’m Mike, I actually plan to be your biggest competitor, could you please tell me your secret?" Not quite. First, I was introduced by... Read More
We opened an email swipe file account recently and I’ve been going in daily to observe the various emails. It’s interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 marketing mailing lists). All 140 marketers proclaim themselves the ‘best expert’, throwing all... Read More
Our customers are people who have self-selected to make their lives better, and people who want to make their lives better don’t just stop buying. Such people don’t think that because they’ve bought one product, they’re done and they’re set for life. Not at all. They’re going to keep learning and trying new things. Now, where do you think they’re going to keep on learning, and what things are... Read More
If you construct your landing pages right, you’ve got a lot of beach time ahead of you. Your landing page is the first step to capturing all that traffic you’re paying for. A well-made landing page could be the difference between a website that’s your hobby and a website that funds your vacations. If you’re spending cash on pay per click or other advertising, there are several crucial principles... Read More
Our regular readers may have noticed a slight downturn in AdWords-centric blog posts over the past few weeks (months?). Let me explain why. While we enjoy sharing our regular experimental results and weekly nuggets of wisdom, we took a hiatus from these to focus on something dramatically more useful to you. We hunkered down and finally put into writing a series of revelations that occurred over the past 6... Read More
Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or “normal Joes and Janes” riffing bullets and body copy. Here are a 3 techniques that will instantly SPICE up your copy. The Knew/New Method I came across this in an article written by Sean D’Souza, the author of Psychotactics. “Knew” are existing benefits which people already know about, for example, how to save money,... Read More