This customer delight formula is based on inspiration I got on my trip to Singapore; namely from my trip to Aston’s Grill, which is a budget western food place. It also happens to be the only budget food place I know with a queue that goes down the length of the entire street – people queue up from end to end to eat steak, and it took us about... Read More
How do you leverage public relations more? Joel Roberts says you should always begin by asking yourself, “What is the problem that I am trying to solve?†Don’t talk about the solution until you have talked about the problem. Here’s one more secret on how to get attention from the media. There’s a huge struggle in this area because as a business owner, you have to grow rich in... Read More
Michael Masterson has built several dozen companies, all of which are very successful. His first company didn’t do that well, and from there he also learnt what not to do, which is also incredibly important. I could quote his entire book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat which has hit #1 on Amazon’s best-selling book list, but here’s what really struck me as I... Read More
Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers. His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul. The... Read More
Study These Magic Marketing Words I have to admit that I am very skeptical anytime someone tells me that they have built a squeeze page where they are seeing a 90% sign-up rate. However, Mike Morgan is a world class copywriter, and he just told me at JV Alert Live that one of his squeeze pages actually converts at 90%. What is even better is that he was willing... Read More
I am currently up in Philadelphia at JV Alert, and I am having a terrific time. Ken McArthur has really put together a tremendous event and I will be sharing some of my key learning’s and insights from this seminar. One of my favorite sessions of the day was an open Q&A panel with 10 professional online copywriters… many of them are some of the leading online copywriters that... Read More
We’re adding a lot of video to our websites now. We all know (based on what every guru I’ve studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages. Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and changing a couple of things boosted sales rates from 1.6 to 3.3 –that’s almost... Read More
Chet Holmes gave a ‘summary presentation’ of his book, and I’ll jump through a few of his points. To me, however, the most telling piece of advice he gave was this: To sell anything to anyone, don’t sell your product Now, that is counter-intuitive because if most people were to sell a pen, the first word out of their mouths would be, “Hey, I have this pen I’m selling…”... Read More