Be Interesting by Being Offensive?
Last week, I blogged a post about a concept I call “Social Polarity” and how you can infuse it into your blog’s marketing. Create an enemy and don’t be neutral. Remember, what we want is polarity, not neutrality. Neutral is boring, and boring is unattractive. It’s as simple as that. In fact, I remember Frank Kern talking about creating an enemy too in his excellent Mass Control course. Some... Read More
