Building an e-commerce business, according to Smart Marketer founder Ezra Firestone, is about building a valuable asset of its own entity, not to be treated like a campaign tied to the persona of the owner.

Filmed at the Zentrepreneur Elite Mastermind in Dominican Republic, the speaker and marketing expert highlights three of the biggest mistakes that many e-commerce entrepreneurs make, based on his own personal experience after nearly facing bankcruptcy six years ago.

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