Instead of ROI, We started asking: “What’s the value of a lead over a year?” Result: More transactions, more frequently, More trust with the company, opening the door for us to be their trusted advisor, Increased awareness of the Brand. Not Bad.
Author: Ajit Nawalkha
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Why are these 5 steps a must?
When we get tied up in the launch or project we’re doing, concentrating on conversion rates and marketing strategies, it’s easy to forget the main purpose of sales… To help people.
You’re helping someone make the decision to change their life, and that’s an important position that shouldn’t be taken lightly.
The digital age is upon us and it requires a dynamic business model to survive.
Entrepreneurs run around and search for areas to grow their business or dabble their hands in certain industries like a kid with Attention Deficit Disorder (ADD).