Click the link below to download an excellent article by Clayton Makepeace Are You a Direct Response Gazillionaire-In-Waiting? This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com. Read More
WARNING: The techniques explored in this piece are purely to be used for ethical purposes, if you’re weak of stomach or of pure malicious character, then I urge you to please leave immediately. Twitter can be evil. Some less-than-scrupulous people can easily take advantage it and wield frightening influence over poor innocent subjects. On the other hand, use it with responsibility and you perhaps have the most powerful relation-building... Read More
I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money. For me, writing an email is a 4-step process – it’s a system that you can use and build on. 4 Step Process to Email Copywriting 1. Current or Evergreen? First, you have to strategically... Read More
The Tale of a Fortified City Paris, a Trojan Prince, kidnapped Helen of Troy who was reputed to be the most beautiful woman who ever lived. When her husband discovered that she was missing, all of Greece took part in the ensuing war. They sieged the huge city of Troy for years, but they couldn’t figure out how to get inside the gates. We all know necessity is the... Read More
This customer delight formula is based on inspiration I got on my trip to Singapore; namely from my trip to Aston’s Grill, which is a budget western food place. It also happens to be the only budget food place I know with a queue that goes down the length of the entire street – people queue up from end to end to eat steak, and it took us about... Read More
Here are three more ways to spice up your body copy, and, being a writer, I couldn’t help but make them all start with the letter “S†-to help you remember better. After you’ve written your body copy, bullet point and/or headlines, there are three tips in this evaluation process for your bullets or headlines. Start With ‘S’ 1. Specify Make everything as specific and as targeted as humanly... Read More
I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I’ll begin by tackling the definition. What is a Big Idea? A big idea especially as relevant to our industry involves combining the "knew" and the "new". ‘New’ is something totally unrelated to the industry and ‘knew’ is something existing within the industry. When you combine them, you come up... Read More
We opened an email swipe file account recently and I’ve been going in daily to observe the various emails. It’s interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 marketing mailing lists). All 140 marketers proclaim themselves the ‘best expert’, throwing all... Read More
Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or “normal Joes and Janes” riffing bullets and body copy. Here are a 3 techniques that will instantly SPICE up your copy. The Knew/New Method I came across this in an article written by Sean D’Souza, the author of Psychotactics. “Knew” are existing benefits which people already know about, for example, how to save money,... Read More
What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control? Obviously, many Joint Venture Partners (JV’s) were involved and the whole world was promoting it, but there is another reason why everyone promoted it. I... Read More