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Roland Mirabueno

As our master site optimizer, Roland combines creativity and critical thinking to innovate on our websites and improve conversions.

Avoid This When Designing Your Order Menu

We tried and tested the “Primary Effect” concept on our order menu to boost conversions, and Roland Mirabueno, our Analyst, reveals the results.

How To Innovate On Your One-Time-Offer Page With A Video

Will skipping the traditional long copy and using just a video on your one-time-offer (or OTO) page boost your sales or hurt it? Our testing and analytics expert Roland Mirabueno breaks it down with this quick case study.

Why Price Tests Should Matter To Direct Response Marketers

Would you rather settle with a safe price tag or invest in finding the optimum rate for your product? Our analyst delves into price testing to find out which price point matters.

Why Website Testing And Optimization Should Be Your Top Priority

Mindvalley’s website optimization expert Roland Mirabueno addresses the important role of testing and optimizing websites to grow a company and keep up with the ever-changing market.

Visual Website Optimizer: The “MAC” of Testing?
(Tech Review)

The Mindvalley Analytics & Innovations Team has got a new testing tool called Visual Website Optimizer – and they absolutely love it. See what they have to say about it here.

Short vs. Long Upsell Copy: Boost Sales by 317.5%

While demographics provide insights about market behavior, understanding the values held by your customers can be totally game changing in terms of marketing strategies and can even dictate the type of copy that will best benefit your business and your customers.

Can Online Coupons Boost Facebook Sales?

Adding a unique coupon or discount voucher to your Facebook page could do wonders for your sales.

Does Free Shipping Work on Facebook Customers?

The Analytics team tested whether online companies would benefit from offering free shipping (on top of a payment plan) to Facebook friends. Here are the results…

How to Boost Sales from Facebook Ads by using Payment Plans

Update your Facebook landing page Order Menus with payment plans and be pleasantly surprised with the boost in sales.

Boost Sign-ups with a Light Box Pop-up

Mindvalley shares an easy tip to boost sign-up rates by 67%.

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