Will skipping the traditional long copy and using just a video on your one-time-offer (or OTO) page boost your sales or hurt it? Our testing and analytics expert Roland Mirabueno breaks it down with this quick case study.
Author: Roland Mirabueno
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The Mindvalley Analytics & Innovations Team has got a new testing tool called Visual Website Optimizer – and they absolutely love it. See what they have to say about it here.
While demographics provide insights about market behavior, understanding the values held by your customers can be totally game changing in terms of marketing strategies and can even dictate the type of copy that will best benefit your business and your customers.
Adding a unique coupon or discount voucher to your Facebook page could do wonders for your sales.
The Analytics team tested whether online companies would benefit from offering free shipping (on top of a payment plan) to Facebook friends. Here are the results…
Update your Facebook landing page Order Menus with payment plans and be pleasantly surprised with the boost in sales.
Mindvalley shares an easy tip to boost sign-up rates by 67%.