Most Internet-based businesses have TONS of testimonials sitting in their databases… and these testimonials have no other purpose but to be featured in their sales letters. But how many people actually read sales letters? The more sales-y a page is, the odds are against a person actually reading it. So here’s a simple, but pretty wild idea about how you, your organization and your brand can utilize your testimonials... Read More
In this video, Kenneth unveils his simple formula for a winning marketing angle. It’s powerful, yet nothing complicated. The key to a winning sales angle is dominant emotion. Watch the video below to learn how to find your prospect’s dominant emotion and incorporate it into your marketing. Read More
Last week, I blogged a post about a concept I call “Social Polarity” and how you can infuse it into your blog’s marketing. Create an enemy and don’t be neutral. Remember, what we want is polarity, not neutrality. Neutral is boring, and boring is unattractive. It’s as simple as that. In fact, I remember Frank Kern talking about creating an enemy too in his excellent Mass Control course. Some... Read More
The Tale of a Fortified City Paris, a Trojan Prince, kidnapped Helen of Troy who was reputed to be the most beautiful woman who ever lived. When her husband discovered that she was missing, all of Greece took part in the ensuing war. They sieged the huge city of Troy for years, but they couldn’t figure out how to get inside the gates. We all know necessity is the... Read More
What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control? Obviously, many Joint Venture Partners (JV’s) were involved and the whole world was promoting it, but there is another reason why everyone promoted it. I... Read More
As marketers, we always talk about the unique selling proposition. What benefits and features make my product so unique that it stands out in the marketplace? However, the market has become saturated. Today, the USP has become almost meaningless. How many products out there have the same features? Let’s take for example, shoes. From Nike, to Puma, to Adidas. All these shoes can make you jump higher… accelerate... Read More
At Orlando I got invited to dinner with the very memorable duo of Travis Miller and Jimmy Vee. These guys are the authors of Gravitational Marketing: The Science of Attracting Customers. It’s a fascinating concept and has to do with the idea of positioning yourself as a maven and being “different” from the norm. I found Jimmy and Travis so fascinating that I whipped out my camera in the... Read More
First off, let me get this off my chest: there’s more to social proof that just testimonials! Ok, now, here’s a little illumination before we get down and dirty. The most powerful force in marketing is buzz (which is why should consider a prelaunch process for every product you release). How exactly is buzz built? I’ve broadly defined buzz as the emergence of a common topic among the collective... Read More