Study These Magic Marketing Words I have to admit that I am very skeptical anytime someone tells me that they have built a squeeze page where they are seeing a 90% sign-up rate. However, Mike Morgan is a world class copywriter, and he just told me at JV Alert Live that one of his squeeze pages actually converts at 90%. What is even better is that he was willing... Read More
I am currently up in Philadelphia at JV Alert, and I am having a terrific time. Ken McArthur has really put together a tremendous event and I will be sharing some of my key learning’s and insights from this seminar. One of my favorite sessions of the day was an open Q&A panel with 10 professional online copywriters… many of them are some of the leading online copywriters that... Read More
Can’t figure out how to get quality testimonials for your product? Try this: Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask: 1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible) This will get specific case-study like data that is much more powerful... Read More
Following this thought on social proof, I’ve been pondering it further and came up with a micro guide that may just change the way you think about the topic. First off, let me get this off my chest: there’s more to social proof that just testimonials! Ok, now, here’s a little illumination before we get down and dirty. The most powerful force in marketing is buzz (which is why... Read More
Not everyone can handle the continuous, infinite possibilities of testing ads. Not even me. That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book. Take a look: What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization and specificity more astutely than the losing ad. The result?... Read More
Not everyone can handle the continuous, infinite possibilities of testing ads. Not even me. That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book. Take a look: What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization and specificity more astutely than the losing ad. The result?... Read More
I was listening to one of Yanik Silver’s CDs from his excellent copywriting course today and came across this interesting nugget. A lot of people still don’t understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off. This is true. In the study quoted in Yanik’s course, the majority of people on a site will drop off after the first... Read More
I was listening to one of Yanik Silver’s CDs from his excellent copywriting course today and came across this interesting nugget. A lot of people still don’t understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off. This is true. In the study quoted in Yanik’s course, the majority of people on a site will drop off after the first... Read More
One of the first rules of copywriting is “Know Your Audience!” But it’s not often easy to get a snapshot of the average visitor. Unlike a physical store, on the web, your visitors are represented by bar charts and click counts on analytics software. And so, I was quite delighted to find this free service called Quantcast Go to http://www.quantcast.com and type in your site name and the service... Read More
Copy writers ask themselves this question all the time: When is my sales copy/direct letter/headline ready to go "Live"? Especially if you are doing client work, this question can burn holes in your head and keep you up at night as you ponder the difference between Ready-To-Go and Better-Than-Ever. So what do you do? Iterate eternally or just finish strong? A combination of both might be your best bet.... Read More