Creating Trust Online | Mindvalley Insights

Tribal Marketing: Surprisingly Ethical Ways to Significantly Reduce Your Unsubscribe Rate And Easily Boost Profits

Posted by admin on 19, January 2010 with 1 Comment

Update: Hey guys, sorry about the audio earlier, but it has now, thankfully, been fixed thanks to our awesome video editor, Julian. You can now check out the video below. I know what you’re thinking… ethical?? Will that even work? YES. And I’m about to tell you why Max Simon’s new concept of “Tribal Marketing” will actually work far better than any other short-term, shortcut, flavor-of-the-month marketing strategy that... Read More

3 Forbidden Twitter Mind Control Tricks to Explode Your Marketing

Posted by Kenneth on 01, October 2008 with 57 Comments

WARNING: The techniques explored in this piece are purely to be used for ethical purposes, if you’re weak of stomach or of pure malicious character, then I urge you to please leave immediately. Twitter can be evil. Some less-than-scrupulous people can easily take advantage it and wield frightening influence over poor innocent subjects. On the other hand, use it with responsibility and you perhaps have the most powerful relation-building... Read More

Start Building Your Business on the Right Attitude

Creating Trust Online / Entrepreneurship / Make Money / Online Community

Posted by Mike Reining on 10, May 2008 with 6 Comments

In my last few posts, I’ve shared various things I’ve learned, and the several insights that Brad Antin of Centerpointe shared with me. You might be wondering how Brad Antin and I ended up talking business. Did I walk up to him and say, "Hi, I’m Mike, I actually plan to be your biggest competitor, could you please tell me your secret?" Not quite. First, I was introduced by... Read More

How Centerpointe's Customer Delight Marketing Makes Them Millions

Creating Trust Online / Make Money / Shipping Products

Posted by Mike Reining on 30, April 2008 with 10 Comments

My question to Brad Antin, because Centerpointe’s results are absolutely amazing, was â€“how do they get there? How do you get a lot of back end sales? Brad Antin gave me 2 key insights. First, he told me: CUSTOMER DELIGHT. Customer Delight If people are raving about you, they’ll buy from you again. The equation is that simple. And, how do you get a lot of referrals? Same equation.... Read More

Why Centerpointe Almost Always Gets A High Customer Lifetime Value And Amazing Customer Referrals

Creating Trust Online / Make Money / Viral Marketing

Posted by Mike Reining on 25, April 2008 with 2 Comments

Whilst in Los Angeles, I met Brad Antin, Director of Marketing for Centerpointe Research Institute. He works with Bill Harris, and after listening to both these guys, this is the first of a series of posts in which I’m going to share some key points and interesting things these guys are doing with Centerpointe. Our partner, Larry Benet "The Connector", was nice enough to introduce me, so I had... Read More

What’s a friend worth to you?

Creating Trust Online

Posted by Mike W. on 03, April 2008 with 6 Comments

John Reese is inviting you to become his friend. Jack Humphrey thinks it’s a great idea. It’s a nice marketing stunt, and I’m sure John has a well thought-out plan for the likely 5000 people who add him, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it). For the rest of... Read More

What's a friend worth to you?

Creating Trust Online

Posted by Mike W. on 03, April 2008 with 14 Comments

John Reese is inviting you to become his friend. Jack Humphrey thinks it’s a great idea. It’s a nice marketing stunt, and I’m sure John has a well thought-out plan for the likely 5000 people who add him, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it). For the rest of... Read More

How to Get Quality Testimonials

Copywriting / Creating Trust Online

Posted by Mike W. on 18, March 2008 with 4 Comments

Can’t figure out how to get quality testimonials for your product? Try this: Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask: 1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible) This will get specific case-study like data that is much more powerful... Read More

Social Proof Continued: When I say Social Proof, I don’t just mean “Testimonial”

Copywriting / Creating Trust Online

Posted by Mike W. on 14, February 2008 with 4 Comments

Following this thought on social proof, I’ve been pondering it further and came up with a micro guide that may just change the way you think about the topic. First off, let me get this off my chest: there’s more to social proof that just testimonials! Ok, now, here’s a little illumination before we get down and dirty. The most powerful force in marketing is buzz (which is why... Read More

Blog Marketing: Monetize The Comments On Your Blog

Creating Trust Online / Online Community

Posted by admin on 08, February 2008 with 15 Comments

I stumbled upon Ramit Sethi’s blog IWillTeachYouToBeRich.com. Ramit is the the co-founder & VP of Marketing for PBwiki, a wiki startup in Silicon Valley and he blogs about personal finance. Ramit runs a great blog with some excellent content and a wicked sense of humor. But I was most impressed with a little conversion trick he’s running on his blog. When someone comments on a post they are taken... Read More