Two questions that I frequently get from new AdWords customers are: 1) Why did I get slapped by Google? 2) How do I recover from a Google Slap? The answers two both questions are actually quite simple: Why did I get slapped by Google? Here are the top 4 reasons why people get slapped by GoogleGoogle Slap 1: The content on your page was not related to the keyword... Read More
Most Frequently Asked AdWords Questions A while back, I promised to answer any AdWords question that our users would send me. I am still going to go and do that, but it is going to take a little while since I got hundreds of questions via the blog and our newsletter. In any case, one of the questions that I kept hearing again and again is: “How many keywords... Read More
Here is another Google Adwords secret tip on making words more powerful. You can make the headline of your ad more inviting by making it appear as if your product or service does the work for the customer. Here is an example: “Develop web banners in minutes” vs. “Develops web banners in minutes.” The only change in the above ad is that we changed “develop” to “develops.” While this... Read More
We just recently ran an AdWords test showing how important your ads’ first word can be. So the next logical test would be on the very last word, right? Right. Take a look: Our defined goal was click-thru-rate and the ad with the test-word removed did better… much better. Our conversion rate results are not statistically significant yet so we’re disregarding that for now. This is interesting because generally... Read More
We just recently ran an AdWords test showing how important your ads’ first word can be. So the next logical test would be on the very last word, right? Right. Take a look: Our defined goal was click-thru-rate and the ad with the test-word removed did better… much better. Our conversion rate results are not statistically significant yet so we’re disregarding that for now. This is interesting because generally... Read More
This is something to get used to! We changed 1 word in an ad and saw our CTR double. As you may know, it’s crucial to test whether your audience responds better to advertised features or advertised benefits (If you can’t test, bank on benefits first). Another important element is whether they prefer imagery of passive or active results from said product. I think these next results fall within... Read More
This is something to get used to! We changed 1 word in an ad and saw our CTR double. As you may know, it’s crucial to test whether your audience responds better to advertised features or advertised benefits (If you can’t test, bank on benefits first). Another important element is whether they prefer imagery of passive or active results from said product. I think these next results fall within... Read More
Not everyone can handle the continuous, infinite possibilities of testing ads. Not even me. That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book. Take a look: What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization and specificity more astutely than the losing ad. The result?... Read More
Not everyone can handle the continuous, infinite possibilities of testing ads. Not even me. That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book. Take a look: What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization and specificity more astutely than the losing ad. The result?... Read More
Never let anyone tell you click-thru rate is the be-all end-all of AdWords analysis. Smile and notify them that they’re not seeing the entire picture. Clicks are great, but if your traffic doesn’t perform your most wanted response (MWR), then you just lost money. I know of few marketers who want to pay Google to give them traffic that simply pokes around and then wanders off. WE pay Google... Read More