Getting attention means you are speaking to prospects’ needs, to their wants and desires, and to their present and current frame of mind. Often, what is at the top of their minds is covered in news media. I learned this from Paul Hartunian: First, you go to USA Today.com, especially if most of your target audience is predominantly in the United States and other western countries. USAToday.com summarizes what... Read More
There are many “proven” headline formulas and if you are looking for new headline ideas, just checkout two great blog posts that Brian Clark put together on his popular copyblogger blog. However, what “Sure-Fire” Headlines are going to get you the highest click-through-rate and help you succeed with your AdWords campaign? Well, we put 4 Sure-Fire headlines to the test. They were: Mind Power Secrets The Art of Mind... Read More
Here is a test of two headlines that I just wanted to share with you. One headline was more subtle and the other one was a bit more aggressive. It turns out that for the target audience of our client the subtle headline far outsold the more aggressive headline. What was the difference? Take a look: Winning headline: Losing headline: The results: Sign-up rate of winning headline: 16.22% (641... Read More
Over the past few weeks I have been running lots of split testing trying to find just the right way to use quotes and testimonials in our squeeze pages. It turns out that it is a lot more tricky than you might think. My first hunch was that any testimonial anywhere on the page would work great. That, however, is not how it goes. Adding a picture with a... Read More