Here’s something quite astounding to most marketers.

Centerpointe.com is a site that sells relaxation audios. The product sells for $179 plus shipping.

Yet…every sale of that $179 product will bring Bill Harris an additional $800 in revenue over the long run.

How?

Well, each customer that buys his product will come back or send their friends to Centerpointe over and over again to buy additional modules.

From a $179 sale, Harris will end up making $800 from the average customer.

Harris does this through a savvy combo of personalized emails, bonus gifts, surprise follow ups and an excellent upsell system.

What’s your Customer Lifetime Value? And how can you increase it?

We’ll share ideas and tests in this blog over the coming weeks.

Now here’s a question for you.

If Harris was making $800 from the average new customer. And just 1% of his new visitors made a purchase. How much could he afford to bid on Google Adwords for a click without making a loss?

The answer is a whopping $8.00 per click.

I bet Harris isn’t bidding this much. But he’s certainly bidding high because he dominates Google for highly competitive terms like “Meditation”.

This advantages comes from understanding the concept of Customer Lifetime Value, learning to boost this value and knowing how much you can bid to get a new customer.

Knowing this can help you dominate adwords and strike a blow against your competitors.

Below: Centerpointe’s Site Screen Shot (www.Centerpointe.com)

What is the Single Best Pay Per Click Marketing Course Money Can Buy?

You know, for the most part our blog here at MindValley Labs is very non-commercial.  That is because we have a huge passion for sharing our pay per click marketing experiences with our readers. 

We simply love what we do and we love to share what we learn.  We also know that there is A LOT of mis-information online and we have seen a lot of people struggle and get terribly burnt with pay per click marketing. 

That is why we have and will continue to share countless of pay per click marketing tips and tricks with our readers for free on this blog.  If you are new to this blog and just stumbled across it because you were searching for Pay Per Click Marketing information, you will not be disappointed.  You can dive straight in by checking out one of our most popular categories on Google AdWords Tips.

But lets get back to the main topic of this post. 

What is the single best online pay per click marketing course? 

That’s a good question and from all of you, I would love to hear your thoughts on this. 

What we did notice from consulting dozens of clients is that the demand out there is huge for getting help with pay per click marketing.  We get at least 1-2 requests per day to help new clients with setting up their pay per click marketing account. 

However, I am completely swamped and unable to keep up.  Trust me, I would love to work with more clients since I earn a healthy fee of $5,000 just to help someone get setup and started with pay per click marketing.

Since we do not have the time to help everyone on a 1×1 basis, we have written down the entire process that we use to help our clients get setup.  Anyone can now learn and replicate the proven pay per click marketing process that we use internally and for all of our clients. 

Is it the best?  I know it works great for us and the clients we have worked with but I am also sure there are other pay per click marketing systems out there that we could learn from.  If you know of any that are worth checking out please do let us know. 

What I do know is that we just want to help and avoid people from getting burnt and lose thousands with pay per click marketing by not using a time-tested, proven system that is guaranteed to deliver results. 

So, you be the judge whether this pay per click marketing system helps you.  If you are not happy with our course and the incredibly powerful Google AdWords pay per click optimizer tool that is included then you will get your money back instantly. 

Pay Per Click System Exposed

Is it really worth paying a lot of money to attend a Pay Per Click Seminar?

Today I received an email from a client asking me if I could recommend an excellent Pay Per Click Seminar to him and I sadly I could not. 

While there are very big Search Engine Marketing Conferences in the US and world-wide, I am not sure they are much use for a small business owner that just wants to learn the ropes to become successful with Pay Per Click. 

At the same time, I know of lots of Internet Marketing Seminars but even here I just know of Seminars that are targeted at beginners like the Internet World Summit.  While they can give you an excellent overview, they won’t really make you an expert at Pay Per Click.

Are there any good Pay Per Click Seminars? 

If you know of some please let me know so I can share them with my clients.  For now, I think the single best way to learn is to research online, follow the best pay per click blogs, find some pay per click guides, and most importantly, start testing and tweaking to gain first hands experience. 

Continue learning:

PPC Profit

Make Money With Pay Per Click

Advice on Making Money With Pay Per Click Advertising

1) Do not view Pay Per Click as an easy way to make money.

I cannot tell you how many times new online marketers have told me that they heard of pay per click advertising with Google AdWords and that their plan to become successful online is to just start buying traffic on Google.

YES, starting with pay per click is the single fastest way to start getting traffic but do not fall into the trap that it is easy! It is easy to buy traffic, but it is not easy to make money with pay per click. Those days are over. I am sorry to disappoint you but making money with pay per click was easy 6 years ago. Those times have long passed!

2) Do not view Pay Per Click as a quick way to make money

If you are hoping that pay per click is an easy way to make a fortune online you are mistaken! Do not buy the hype. Yes, pay per click is a HUGE market and a HUGE opportunity but if you don’t know what you are doing, and I assume you know very little since you are searching for the keyword “pay per click make money” then don’t believe anyone that will tell you that you can succeed very quickly. In fact, did you know that new advertisers, especially on Google face a huge disadvantage?

If not, check out my famous post on how new Google AdWords advertisers get crushed.

3) You can make a lot of money with Pay Per Click

For those of you that are avid readers of our blog, you will know that we share with you nothing but the truth and hard facts. The truth is, we do make a lot of money via pay per click advertising. However, it varies widely from market to market. In some markets we succeed brilliantly, in others we fail and it takes us months, sometimes 4-6 months before we become profitable. And sometimes, we simply get crushed.

Making money with pay per click is all about figuring out a winning process that will help you to identify winning keywords and grouping those into winning ad groups. This is where most people fail. To learn more about this process check out AdWords System Exposed. To learn more tips on how to make money with pay per click, visit our Google AdWords Tips.

The Best PPC CTR Depends on What You are Looking At

New Google AdWords users often wonder if the click-through-rate on their ads is good and what the best PPC CTR is that one can get.  The best ppc CTR we have ever achieved on a single ad in Google is between 20 to 50%! 

However, the best PPC CTR depends on many important factors. The single most important factor is whether you are looking at ads on Google search or ads on Google’s content network.  The best PPC CTR on Google search is way higher than ads on Google’s content network.

Since we are only talking about ads on Google’s serach results pages, the best PPC CTR that we have seen can be north of 20%.  However, the best PPC CTR depends on four key factors.

1) Ad Position

The ad position has a huge impact on the best CTR.  Obviously, the higher the ad, the higher the click-through-rate of your ad.  So, unless you are in the top, it is impossible to get the best PPC CTR.

2) Ad Placement

Once in a while, Google surfaces ads at the very top vs. just on the side.  See the image below. 

Whenever Google surfaces ads in the very top, it is an indicator that these ads are getting a very high click-through-rate.  The ads with the best PPC CTR that we have seen are always listed at the very top.

3) Ad Relevance

Ads that are more relevant will get a higher click-through-rate.  It is as simple as that.  In the picture below, you will see that when the text of the search query shows up in the ad, that text gets highlighted in bold. 

This case the ad that contains the keyword phrase “mediation techniques” is highlighted in bold.  In turn it makes the ad more noticeable and will improve the click-through-rate and help push your ad closer to getting the best PPC CTR possible.

4) The keyword

Some keywords will have a higher click-through-rate on ads then others.  If you want to get the best ppc ctr possible, then you need to find niche keywords.  For example, below is one of our single best performing ads of all time. 

The click-through-rate on the ad below is 18%.  That sure must come close to the best ppc ctr.  Okay, we have seen some north of 30% but we are not going to reveal those since they are top performing keywords in some really hot markets.  Since we make so much money with them, will have to keep them secret for now. 

We have hundreds of ads across hundreds of Ad Groups where the CTR of our ad is above 5%.  This always happens for keyword phrases that contain at least two keywords.  Single keywords (e.g. meditation) will always have a lower CTR than keyword phrases (e.g. meditation techniques).  So, if you want to get the best PPC CTR possible, you need to find the best keyword phrases.

A lot of testing and tweaking is required to end up with the best PPC CTR possible.  However, you need a winning system to ensure that you get the most out of your AdWords testing and tweaking.  If you want to learn more, you can check out our “AdWords System Exposed” book.

Keep learning:  Check out all the other Google AdWords Tips we write about.

Why Do Most AdWords Advertisers Get Optimized Keyword Marketing Completely Wrong?

To answer this question, you first have to know what Optimized Keyword Marketing means:

“Optimized Keyword Marketing means that your ads will show up for all relevant keywords and ONLY the relevant keywords.”

The reason why so many Google AdWords Advertisers get Optimized Keyword Marketing wrong is very simple.  Most AdWords users take shortcuts and most don’t know what they really have to do.  For some reason, too many people think that making money online is easy and takes no work. 

New AdWords users often think:

All I have to do is start buying targeted keywords on Google AdWords and see the cash rolling in. 

Nothing could be further from the truth.  Just buying targeted keywords does not have anything to do with an optimized keyword list.

Let me give you an actual example that we just encountered.

One of our clients is marketing a personal improvement product that is designed to help people get more out of life and live a better and more fullfilling life.  One of the key lessons of the book is focused on helping people develop a positive mental attitude. 

As a result, the client created an Ad Group and bought the keyword “positive attitude.”  However, at this point this Ad Group is not yet keyword optimized.  For effective optimized keyword marketing, you always have to go and find all of the negative keywords. 

In this case, looking up the negative keywords on WordTracker quickly revealed that lots of people are searching for:

• positive attitude dress
• positive attitude clothing line
• positive attitude brand
• positive attitude dresses

We quickly refined our clients Online Marketing efforts Group by adding the negative keywords to give him an optimizing keyword list and sure enough the ROI on his marketing spend increased significantly right away. 

We have lots of clients that have hundreds of Ad Groups and pruning each list to filter out the negative keywords does take time and most Google AdWors Advertisers don’t go through all the trouble. 

We say that’s great because as long as others don’t do it we will have an advantage and see a higher CTR and a higher ROI due to our optimized keyword marketing efforts.

Every online marketer wants know how to start mastering Google AdWords.  However, very few actually know what it takes.  We have been mastering Google AdWords for a long time and have identified two key secrets that we are about to share.

Once you know these secrets, you too can start mastering Google AdWords too.

The first secret to mastering Google AdWords is:  You need a world class process and a winning system

Here are four criteria you can use to judge if you have a winning system!

• It organizes what you need to do in an orderly, simple process.
• It increases your profits, and cuts back on your AdWords spending.
• You spend way less time on AdWords! The time-consuming tasks are automated.
• THE SYSTEM CAN BE APPLIED IN ANY ONLINE MARKET NICHE!

If you don’t know what a winning system looks like, don’t try to fake it because you will be crushed by the Google AdWords advertisers that have already started mastering Google AdWords because they have a winning system in place.

For the first time, we are giving away our winning system so that anyone can use it, even if you cannot afford to spend $5,000 to have us set it up for you.  You can learn more about it here: AdWords System Exposed 

The second secret to mastering Google AdWords is:  Test everything and never stop testing

I am shocked at how few Google AdWords Advertisers actually test their Google AdWords campaigns, ad groups, and ad copy.  Here is one example of a recent Google AdWords test.  We tested the following two ads below.

In one ad we had a more descriptive headline vs. a headline that only contained the keyword phrase that we targeting (ebook covers).  However, this campaign was primarily for “content ads” so these ads are surfaced on blogs and other websites.  I was pretty sure that the desriptive ad would do far better because it provided more information.

However, our tests revealed the opposite.

What is the lesson?  If you want to start mastering Google AdWords, get a winning AdWords System and then test everything. 

If you don’t have a winning AdWords System, you can learn more about ours at AdWords System Exposed.  For testing, all you need to setup is Google Conversion tracking so that you optimize your ads for more than just your click-through-rate. 

We just launched our private Internet Marketing forum and one of the top questions that we see is how to get started with Internet Marketing and in particular with Google AdWords. So, I wanted to write a review on The Definitive Guide to Google AdWords by Perry Marshall

One of the top questions that comes up all the time is:

What is the quickest way to start getting traffic to my site?

The answer is Google AdWords.

How do I get up to speed on Google AdWords:

The answer is: Read “The Definitive Guide to Google AdWords” by Perry Marshall.

For newbies, this 113 page book on Google AdWords is an excellent introduction to learn the basics. Perry Marshall goes into a lot of details to explain how to use Google AdWords and has a very good step-by-step guide on how to get your first Campaign and Ad Group launched successfully.

In fact, The Definitive Guide to Google AdWords is so good that Perry Marshall has established himself as the domain expert in the field and there is a reason he is now touring the globe and why his Internet Marketing Seminars keep selling out.

So, if you are just getting started with Google AdWords, then The Definitive Guide to Google AdWords is for you. You can get it here:

The Definitive Guide to Google AdWords

So, while we recommend “The Definitive Guide to Google AdWords” for beginners, we also want to warn you that it is only the beginning.

Google AdWords has become far more competitive over the years so just learning how to use it is no longer going to cut it.

What is required is to have a world-class system and process in place to avoid getting burnt by Google AdWords.

We hear from so many of you all the time that you are losing money with Google AdWords and what you can do about it. The choice is obvious:

Either become an expert or let the experts do it for you.

It does not matter what market you are in, you are now competing against hundreds of competitors so if you are not willing to invest the time to become an expert then stay away or hire experts to do it for you. Google has leveled the playing field so anyone can compete but it also means that it is very competitive field.

So, use “The Definite Guide to Google AdWords” to start your learning process but if you want to avoid getting burnt, then you have to take your skills right to the next level because that is the level that your competitors are most likely already at.

We charge $5,000 for our AdWords consultation and optimization service but to help more of you, we have documented our process so that anyone can learn to duplicate it. If you want to invest the time to learn how be the best and get winning results with Google AdWords, you can now do so.

First, read The Definitive Guide to Google AdWords to learn the basics and then proceed to learn the winning Google AdWords system at “Google AdWords Exposed.” There we offer a system and a process that is identical to the one that we follow to help one client after another become successful.

Learn more about – The Definitive Guide to Google AdWords

Learn more about – AdWords System Exposed

So, how does this work?

First, identify your competitors and see if anyone is directly looking for them. In the online marketing space, we have plenty of competitors. Some of them are internet marketing experts such as Stephen Pierce. So, here is what we did. We simply buy the keyword Stephen Pierce and tell prospective visitors “Read this before you buy Stephen Pierce.” Of course we also write a headline “Stephen Pierce Exposed” that gets a lot of attention. This ad copy has worked for us across many industries and across many competitors and every single time the same ad copy greatly outperforms anything else that we have been able to dream up so far.

Here are the results:

In this case, both ads did very well but the ad with the simple and straight forward copy that says “Read This Before You Buy [Enter Competitor]” works extremely well. This makes perfect sense because you are telling the visitor that before they make a purchase they should come and check out your website. If you can follow this up with an incredibly solid pitch, you might just have an opportunity to demonstrate to this visitor that what you have to offer is really what they want.

PS: Of course the above technique only works if the names that you are entering are not protected trademarks since Google does not allow you to use trademarks in the copy of your ads.

Well, here is a Google AdWords tip for you: Less can truly be more!

The next time you create a new text ad on Google, go for less! Use less words on every line and see what happens. Whatever you do, don’t clutter up your ads! Instead, only add the essential copy and see what might happen.

Here is a great ad that we had been running for a long time for one of our clients:

This ad did quite well for us. It consistently got a CTR of 2.31%. This is not bad and we were quite pleased. We also had a conversion rate of 5.7% (i.e. 5.7 percent of visitors signed up for the free course). Overall, the results were very respectableand this was one of our better performing ads.

However, we just did a new test. When I wanted to setup a new ad, I ran out of ideas of what copy to test, so I just deleted the second line and turned the first line into two lines. Here is the new ad we tested.

Overall, the copy is far shorter and we even left out one of our key benefits. We no longer mentioned that we offered a free guide. However, what happened? Our CTR shot up to 3.61% and that is a 56% improvement in the click-through-rate. On top of that, the sign-up rate for our offer jumped up to 18.8% which is a 230% improvement! I was and I am still quite stunned by the huge improvement. I guess I will be testing lots more copy that is simpler, shorter, and goes straight to the point.

What is even cooler is that I received an alert the moment I had completed a successful test of these two ads. How did I get this alert? I am using a free new tool called the “AdWords Optimizer.” You can access it here:

http://adwords.clickmuse.com