Thanks to some of you, we just realized that our WordPress installation is vulnerable and we’re currently figuring out what that specific issue is. We sincerely apologize for inconveniencing you with hacked, spam-infested posts, and we’ll share the lessons learned with you once this is settled. Read More
There are several key learnings we’ve been emphasizing lately, and 2 mind shifts we’re really pushing towards. i. Think like a marketer in everything business-related ii. Measure everything –you need to know the metrics of your business Today, I’m going into deeper discussion on the second point, measurements. We are starting measure a lot more, and it is really powerful. Every industry does this –it’s called benchmarking. We are... Read More
Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It’s obvious. You can use this to your advantage by doing more on it than encourage your customers to close the window. I’ve found that the people who really know how to use the "Thank-You" page are the airlines people. When you go to their "Thank-You" page, it says not... Read More
Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It’s obvious. You can use this to your advantage by doing more on it than encourage your customers to close the window. I’ve found that the people who really know how to use the "Thank-You" page are the airlines people. When you go to their "Thank-You" page, it says not... Read More