There are several key learnings we’ve been emphasizing lately, and 2 mind shifts we’re really pushing towards. i. Think like a marketer in everything business-related ii. Measure everything –you need to know the metrics of your business Today, I’m going into deeper discussion on the second point, measurements. We are starting measure a lot more, and it is really powerful. Every industry does this –it’s called benchmarking. We are... Read More
We’ve been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test. Here are some of the Ideas We’ll be breaking Testing and Sharing Results Of Facebook Advertising How effective are CTRs on Facebook? Do clicks convert to leads or sales? We’ll be testing this out on 3 different products. A dating product, a... Read More
Visitors to your website who don’t know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits. How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply changed the introductory sentence. Everything else was the same. See the highlighted text in the... Read More
Lets face it. If you are a small business owner, you are not the worlds’ best web designer or copywriter and you cannot afford to hire them. Fortunately, now that you have ClickMuse you don’t need to. “Strive for continuous improvement, instead of perfection.” Kim Collins I cannot tell you how many times I have stared at my own websites and wondered whether I should go with version A... Read More