A lot of successful people have said that we always have to think about the customer and to think about the sales. You’ll hear me talk a lot about sales because it’s a skill we all have to master. In business, the only way to remain in business is to sell successfully. No one will buy anything from you if you don’t master the art of selling. I got... Read More
I was listening to an interview with Bill Harris from Centerpointe. Here’s something quite astounding to most marketers. Centerpointe.com is a site that sells relaxation audios. The product sells for $179 plus shipping. Yet…every sale of that $179 product will bring Bill Harris an additional $800 in revenue over the long run. How? Well, each customer that buys his product will come back or send their friends to Centerpointe... Read More
Ultimate Upselling Strategy Upselling is a great way to sell informational products. This is a case study showing how you can pursue an upselling strategy to gain in the long term. We’ll then let you in on an ultimate upsell that works – all the evidence will be there too. Scenario David Murphy runs a successful offline consulting company that helps out small business entrepreneurs. He offers his services for 2000 dollars... Read More
Information is power, every online marketer knows that. That’s why sometimes, sites get a little carried away in their quest for information. One of the tests we did showed us that overdoing it in this area can be very costly. One way to collect information is via the sign-up form on your site. When we were in the process of designing our sign-up for our seminar newsletter, we brainstormed... Read More