The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche
We all know what karma is. What goes around comes around… it’s the law of the universe. Simply put, the more you give, the more you get… or as Robert Cialdini puts it in the science of “Influenceâ€, it’s the rule of reciprocity. Now, we’ve all heard of reciprocity with our customers. Give them bonuses, surprise them, and as we’ve riffed on, basically delight the customer to get them... Read More