I’ve already unveiled a great deal of this stuff at an exclusive, private event. However, some of the basic tricks were already published here in this blog.

In this post, you’ll find a list of those useful tricks compiled for your easy access.

Before we begin though, here’s just some of the feedback I’ve received about my social media marketing presentation at the private event in Napa, California.

httpv://www.youtube.com/watch?v=4Yi0tkTO8os

And now for your reading pleasure… the following complied list. Everything from leveraging blogs strategically, to the basics of YouTube and Facebook marketing is included.

1. Succumbing to EVIL Shortcut-ish Temptations and Forgetting the “Social” In Social Media

2. Positioning, “Social Polarity” and Vibrant Blog Communities

3. Facebook Marketing: How Smart Restaurants and Bars are Using “Birthday Marketing” on Facebook

4. 7 Ways to Increase Your Blog Comments

5. Blog Marketing: Monetize The Comments On Your Blog

6. How to Get Traffic from Web 2.0 Sites like Digg, Reddit & StumbleUpon

7. How I Made A Dollar From Everyone Who Watched My YouTube Video

Remember, the above posts only cover the basics but they contain tips you can implement today to boost your website’s performance.

Look out for the complete system in early 2009 when it will be launching.

If you liked this post, we’d greatly appreciate a Stumble. Thanks.

I’ve already unveiled a great deal of this stuff at an exclusive, private event. However, some of the basic tricks were already published here in this blog.

In this post, you’ll find a list of those useful tricks compiled for your easy access.

Before we begin though, here’s just some of the feedback I’ve received about my social media marketing presentation at the private event in Napa, California.

httpv://www.youtube.com/watch?v=4Yi0tkTO8os

And now for your reading pleasure… the following complied list. Everything from leveraging blogs strategically, to the basics of YouTube and Facebook marketing is included.

1. Succumbing to EVIL Shortcut-ish Temptations and Forgetting the “Social” In Social Media

2. Positioning, “Social Polarity” and Vibrant Blog Communities

3. Facebook Marketing: How Smart Restaurants and Bars are Using “Birthday Marketing” on Facebook

4. 7 Ways to Increase Your Blog Comments

5. Blog Marketing: Monetize The Comments On Your Blog

6. How to Get Traffic from Web 2.0 Sites like Digg, Reddit & StumbleUpon

7. How I Made A Dollar From Everyone Who Watched My YouTube Video

Remember, the above posts only cover the basics but they contain tips you can implement today to boost your website’s performance.

Look out for the complete system in early 2009 when it will be launching.

If you liked this post, we’d greatly appreciate a Stumble. Thanks.

It’s almost exactly 16 minutes and depicts exactly what this entrepreneur did to her crazy niche site… which is “EMF Protection Equipment.” You’ll see “before” and “after” pics as well as hear from the site owner herself about what she did.

I’m not exactly sure what EMF Protection Equipment is, but if you watch the video you’ll get a sneak peak of our new (unpublicized thus far) web business system we’re calling your “Website DNA.” More to come soon, but these results are showing to be quite typical for sites following our system.

Check out that video and then share your thoughts in the comments. We’ll try to clear up any lingering questions you might have. How does your site compare to hers? Do you use your side bar the way she does (the right way)? Do you fall for the “that won’t work for my site with many products” trap? Let us know in the comments.

It’s almost exactly 16 minutes and depicts exactly what this entrepreneur did to her crazy niche site… which is “EMF Protection Equipment.” You’ll see “before” and “after” pics as well as hear from the site owner herself about what she did.

I’m not exactly sure what EMF Protection Equipment is, but if you watch the video you’ll get a sneak peak of our new (unpublicized thus far) web business system we’re calling your “Website DNA.” More to come soon, but these results are showing to be quite typical for sites following our system.

Check out that video and then share your thoughts in the comments. We’ll try to clear up any lingering questions you might have. How does your site compare to hers? Do you use your side bar the way she does (the right way)? Do you fall for the “that won’t work for my site with many products” trap? Let us know in the comments.

Here are some of the Ideas We’ll be breaking Testing and Sharing Results Of

Facebook Advertising

How effective are CTRs on Facebook? Do clicks convert to leads or sales? We’ll be testing this out on 3 different products. A dating product, a personal development product and on driving applicants to a job site.

Placed Ads After Signup

Can a web 2.0 site with a registration form increase its revenue by placing ads on the post signup page? Several ad companies are claiming this. We’ll be testing out this idea on a signup form with 100 new users a day. Here’s a screen shot of what the user would see after signing up. It’s a chance to opt-in to offers by Disney, Yahoo and other major advertisers that will be paying per lead.

Getting Traffic through Facebook Groups

Here’s the idea. You’re trying to get traffic to your site on baseball bats. You create a group call "Baseball Bat Recommendations". You invite tons of people to share their recommendations on this site. Of course, you add a bunch of your own recommendations and subtle links back to your site. You then find a way to make this group appear as a recommendation to thousands of Facebook users who add Baseball as their Interest in their profile. How much traffic can you get?

The 10 Day Autoresponder

Armand Morin talks about the power of the aggressive 10 day autoresponder and how it has a 15% sales rate. For every 100 people that sign up, 15 people buy something – not bad! Does it really work that well or do you end up alienating leads by sending them constant and aggressive promos? We’ll test out Armand’s ideas.

Co-Authorship Deals

You’re a newbie producing a new online program on speed reading. Nobody knows your name yet. Is there a sure-fire technique you can use to boost the appeal of your product by getting established speed reading experts to endorse your product? What can you give them in return? We’ll be testing a few new ideas for negotiating such joint venture deals.

Personalized Email Autoresponders

Bill Harris from Centerpointe uses a radical new way called Personalized Autoresponders to connect with his list, send out personalized emails and close sales. We’ll test this idea out. Can personalized emails really boost sales substantially enough to justify the cost in time and money needed to implement them?

"Why Didn’t You Buy" Emails

David D’Angelo of DoubleYourDating.com uses a brilliant technique where list subscribers who read his promo pieces online are tracked and get a polite email asking if they have any further questions 24 hrs after they view the product page and do not buy. A few days later, they get another email reminding them of the offer. How can you monitor this behavior on your list and will these emails boost sales? We’ll be sharing our ideas soon.

These are some of the upcoming tests.

Last year, Mike and I were only able to test a new concept or idea every 2 weeks or so. This year we’ve hired a bunch of talented "web scientist", built a testing methodology, developed a new ecommerce platform called Prodigy and as a result  we’re looking to test 2 new ideas PER WEEK.

We’re also going to share these results with you.

Why are we doing this? More in the next post.

Technorati Tags: facebook, internet marketing, leads, armand morin, tests

Their official site is AiesecMichigan.com

But here is what Google shows:

Take a look at the last link on that page. Yup that’s the site they want to draw traffic to.

SKIP?

Not only is their flash website killing their search engine rankings (How is Google going to index a bunch a flashing colors and animated lines?)

But the one piece of text on their site “SKIP” (as in Skip the Flash Intro) is the only piece of descriptive text revealed by Google.

Guys – Flash Intros are idiotic. This is the web we’re talking about. Not TV. People want info fast. Wasting your visitor’s time for silly little animations (no matter how cool you think they are) is not wise.

If you have a flash intro on your site. Lose it IMMEDIATELY.

Always, always go for text and info over design and animation.

A lot of people still don’t understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off.

This is true. In the study quoted in Yanik’s course, the majority of people on a site will drop off after the first 300 words.

So short copy wins?

Not true. The people who do continue past 300 words will usually stay on. There is no more significant drop off again until 3000 words!

But here’s the important thing. The most interested buyers are the ones that will stay. That majority that dropped off after 300 words, well you were not going to sell to them anyway. Let them bounce off.

The minority that stayed on past 300 are the hot buyers. And these guys want as much info as you can dish out. So give them the long copy they need.

Long copy trumps short copy.

PS: Yanik Silver’s Course is described here.

A lot of people still don’t understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off.

This is true. In the study quoted in Yanik’s course, the majority of people on a site will drop off after the first 300 words.

So short copy wins?

Not true. The people who do continue past 300 words will usually stay on. There is no more significant drop off again until 3000 words!

But here’s the important thing. The most interested buyers are the ones that will stay. That majority that dropped off after 300 words, well you were not going to sell to them anyway. Let them bounce off.

The minority that stayed on past 300 are the hot buyers. And these guys want as much info as you can dish out. So give them the long copy they need.

Long copy trumps short copy.

PS: Yanik Silver’s Course is described here.