Inspirational stories are not only good for the heart and the mind, they can also help businesses achieve higher response rate. Utilizing heart-warming content from video platforms such as Youtube is not only super easy, but it is also free. This content can give information-providers a huge competitive advantage in the market.  Mindvalley calls this campaign, “Yes You Can.” Justyna Jastrzebska, Senior Partner in Mindvalley, talks about how to apply this technique to e-mail funnels and how much it boosted of the company. Like the people from the inspirational stories, yes you can do this too.

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[googleplusauthor] is Senior Partner of Mindvalley

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