Existing or previously used content is often shelved by companies once it served its purpose. Some examples of these are webinars, launch videos, modules, and lectures. Justyna Jastrzebska, Senior Partner in Mindvalley, shares a strategic e-mail communication technique that utilizes existing content to boost conversion (also explained on this video). Companies should take advantage of e-mail automation and funnel sequences, otherwise, they are allowing a lot of revenue to go to waste. Doing this means that businesses can boost sales and conversion rate without incurring additional costs or requiring a lot of effort.
[googleplusauthor] is Senior Partner of Mindvalley