A phrase to test for possible CTR Profits
… and a request to share the results of this Click Through Rate experiment.
We were talking with an associate recently and found he was experimenting with some very interesting AdWords phrases. His results have yet to reach statistical significance, but we wanted to poll our readers to see if they had done any similar CTR experiments, or if they’d like to try their luck at this one.
The CTR Phrase:
[Headline]: Is ____ Screwing-Up?[Ad Text 1]: Why Haven’t _____ Users
[Ad Text 2]: been Told These Facts? Why…?
Example:
Is Ford Screwing-Up?
Why Haven’t Ford Drivers
been Told These Facts? Why…?
Have you experimented with any similar phrases in your field? What were the results? If you haven’t tried anything similar, we invite our readers to experiment with this over the next week and let us know the results. We’ll definitely be adding it to our “CTR Experiment” list. You never know what phrase will be your next big hit, so we recommend using a system like AdWords System Exposed and testing everything possible. Good luck and let us know your results! We’ll share ours when we get them.
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