Customers and users are no longer about being fed a firmly fixed idea or creation. Since the term “The Experience Economy” came about, businesses are expected to incorporate memorable events in a customer’s experience when using their product.

People have a need to be the co-creators (whether directly or indirectly) of the products they use to add more value and meaning in their experience.

This is where design thinking comes in. Take 20 minutes to watch this free training video and discover how using both imagination and analysis (on ketchup and baby diapers, for instance!) can change how you view your customers and your industry, and even help you structure your problem-solving while encouraging innovation and collaboration.

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