Email Marketing: 500% Boost in sales. Here’s how.
The headline might have been a little sneaky because you already know how.
We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here.
The method was for one of our personal development sites and revolved around Spring cleaning (this was our “reason why”).
We provided them a free ebook that would help them Spring clean their life instead of just Spring cleaning their house, and the book acted as a link to our product.
Here’s how the schedule looked:
Day 1 – appetizer email Day 3 – ebook (“gift”) delivered, promotion started Day 5 – reminder of promotion deadline Day 7 – promotion ended
You can refer to those linked posts for the full rundown, but we refined the method further and over this 4 day period we saw a 500% boost in sales. To put it in perspective, we did 2 WEEKS worth of sales in just 3 days. It took just a few hours of work.
The only thing I would have changed is that we should have sent reminders on Day 6 and 7. We probably could have put that boost up to 600 or 700% with those additional emails, but alas, vacation called and no one wants to blast emails from the beach.
[...] Ingrid Kast Fuller wrote an interesting post today onHere’s a quick excerptWe used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here. The method was for one of our personal development sites and revolved around Spring cleaning (this was our … [...]
I just wanted to come over and thank you guys for helping me learn so much! You can check my IP, I stayed on your site for over 24 hours and I read every page back to Nov 2006! I’m looking forward to my own launch and seeing how the tips I’ve learned here, put into practice, will help acheive my goals.
Paul
very interesting..I like it..I have noticed I have been getting a lot of emails sent in this way..thanks
Yeah ! really email marketing is driving more sales your business.