Email Marketing: 500% Boost in sales. Here’s how.

The headline might have been a little sneaky because you already know how.

We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here.

The method was for one of our personal development sites and revolved around Spring cleaning (this was our “reason why”).

We provided them a free ebook that would help them Spring clean their life instead of just Spring cleaning their house, and the book acted as a link to our product.

Here’s how the schedule looked:

Day 1 – appetizer email Day 3 – ebook (“gift”) delivered, promotion started Day 5 – reminder of promotion deadline Day 7 – promotion ended

You can refer to those linked posts for the full rundown, but we refined the method further and over this 4 day period we saw a 500% boost in sales. To put it in perspective, we did 2 WEEKS worth of sales in just 3 days. It took just a few hours of work.

The only thing I would have changed is that we should have sent reminders on Day 6 and 7. We probably could have put that boost up to 600 or 700% with those additional emails, but alas, vacation called and no one wants to blast emails from the beach.