Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?
Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn’t about achieving decent.
Let me tell you about a certain marketer that some of you will know.
His name is Frank Kern. He looks like this.
He’s the blonde one.
Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years!
That translates to an unprecedented CRV average of $275 a person!
In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies.
I strongly encourage you guys sign up here and watch the Mass Control videos. The FREE content in these videos are even better than most of the $347 courses and $1000 seminars I have been to. And I’ve been to plenty.
Frank’s concept of Mass Control lies in ONE big idea. It is an ideas so big that I’ve never looked at list building and e-mail marketing the same way ever again.
His big idea is this:
The money isn’t in the list. The money is in the RELATIONSHIP you have with that list.
Ok stop reading and let that idea sink in. Ready? You may continue reading now….
Do you see the massive impact that this one idea can have for your entire email-marketing strategy?
Mass Control teaches you the ways of ‘Seductive Selling’, to build such a great relationship with your list that they can’t help but give you money since you’re a trusted friend who can solve all their problems.
There will be more blog posts touching on the Mass Control techniques in more detail, but for now, I will leave you with one relationship building tip.
Often we forget that when someone surfs the net, he’s in a different frame of mind as compared to going to a shopping mall, watching TV or listening to radio. Even when he’s on the net, his frame of mind is determined by the medium he’s using at the moment.
For example, if someone is using a search engine, he’s usually in the frame of mind to get an answer to a question or to purchase something specific.
Blog readers are usually looking for information or to be entertained.
Video viewers are there for the laugh of the day.
And most importantly, the net users of email are using either for work, to catch up with friends and loved ones, or to flood other people’s inboxes with funny jokes, viral videos and annoying forwards.
The one thing that they DON’T do whenever they check their emails, however, is be inclined to buy stuff.
So…. how do you bridge the divide between you with stuff they are supposed to buy, and them, who are not in ‘buy stuff’ mode?
Frank Kern’s answer is this — to ‘disguise’ your message to cater to the user’s frame of mind as closely as possible. In particular, the communicating with friends and family route.
Ergo, the closer you get to replicating the mail format of a friend sending to a friend, the more the email will be opened, and the more will people be receptive to your offer.
Devices you can use are no caps in the subject line, a ‘my wife told me to check this out and I want to share with you the cool discovery’, and a more personal delivery.
Well, with that in mind, do think about other ways you apply this to your email marketing.
Who would have thought that the most effective emails are the ones that are the least professional, eh? 
More Frank Kern Mass Control marketing technique in the days to come.
Click here to sign up for his list and see his Mass Control email techniques in action! You’ll get an email from him every day for a few days. But seriously folks – SAVE these emails.
Save em, study em and follow his style.
[...] Original post by Kenneth and software by Elliott Back [...]
[...] Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Diety? – Awesome (very much a marketing/sales/endorsement post) post with one key sentence worth repeating: “The money isn’t in the list. The money is in the RELATIONSHIP you have with that list.” [...]
How do I get in as an affiliate??
[...] PS – our previous post on Frank Kern and Mass Control Marketing is here. If you liked this article, here are some related posts: [...]
I never understood email marketing.
For me it is a probability calculation:
p1: the chance of addressing the right person
p2: the chance of addressing with the appropriate message
p3: the chance of being on the right moment
Thus the total probability = p1 times p2 times p3
Thus the need to send out massive email quantiities in order to score one click to your website.
But maybe money isn’t in teh list, but in the relationship.
People do find your website by ‘natural search’. These visitors are likely to be interested.
Well, email marketing isn’t just about trying to sell something to someone. It’s about establishing a report with the customer so they’ll keep coming back. For example, a helpful gardening newsletter can keep visitors coming back to your gardening site, where you sell seeds, and have plenty of adwords to make money from.
anybody here know of a good site to find more info on adwords courses? I\’ve got this site bookmarked and im gonna keep checking it out, but i still would like to find a site that covers adwords courses a little more thoroughly..thanks
You can get that course from one of Frank’s Students who wrote an ebook revealing the entire course in 21 steps. It’s at masscontrolstudent.com
Man, Willie sure has a deer in the headlights look on his face. Is he star struck? LOL
I’m stoked about the upcoming launch of Mass Control 2.0, and am trying to find everyone offering bonuses.
Frank’s story is awesome. He’s a good guy that gives away a lot for free. Love all the free nuggets he gives out with each free video.
I agree that email marketing is not just about selling or promoting something. It is also establishing trust and friendship that should be done in the first batch of email.
Wow getting cash without a job has sometimes on the occasion been very difficult; almost always I purchase some information and make money from those. But they are really expensive! Trying to make money without any sort of job experience is even harder. Some ebooks are so useless, although this post really helped me out. Great Post!
Hm.. making money at home has sometimes on the occasion been very hard; almost always I get some ebooks and work from those. But they are really expensive! Trying to make money without any sort of job experience is even harder. A lot of things are so bad, however this post actually Taught me so much. Great Post!
Just wanted to let you know that your post was extremely well written and worth bookmarking. I have shared with my facebook friends as well.
Hey do you a twitter account? I’d love to follow you there because twitter is my favorite social site. If you aren’t there already you might consider it because that’d help you connect with your regular readers in a better way.
I don’t really leave comments on blog entries but your post was pretty insightful for me. I like it so much that I just had to let you know. Please allow me to copy your article on my website with a link back your site. My readers would love this article.
Hey awesome post but I have a suggestion for you. You must seriously take into account adding relevant videos in your posts. That’s due to the fact a lot of individuals like me enjoy videos and have an understanding of the subject better.
This kind of is an extremely excellent internet site you could have clicking here. The situation can be quite useful along with straight to the point. Psyched to see much more about your blog the very next time.
an income was so difficult for me when I beginning. I am glad that I came across a few articles and kits that taught me all of the easiest ways to earn money online. Blogs like this help a lot.
Really good points here. If I knew all that you understand on this subject matter I still couldn’t compose a write-up as fine as you can. Have you ever thought about subject matter for a living? Excuse my terrible English thanks many.
I discovered this weblog quite helpful. The facts and exact suggestions are precisely what I had been trying to find.
I discovered this weblog quite helpful. The facts and exact suggestions are precisely what I had been trying to find.
I discovered this weblog quite helpful. The facts and exact suggestions are precisely what I had been trying to find.
Hi Kenneth,
I will check out those vids! Thanks for sharing. Im working on my own lists and I certainly can use all the help I can get.