A few years ago when I first walked into internet marketing, and faced with putting together a whole business, as much as I was excited, I encountered some challenges.
First, not knowing how to do business, let alone do it in the new world of internet marketing.
I’d done high end sales, very “Business to Business”, but nothing that was “Business to Customer” in a non physical environment.
It was important to figure out how to make things work in the online space without going in like a bulldozer and disrupting everything, and doing something stupid that would upset the client relationship in the process.
I needed a breakthrough.
But then I realized that there was already a process to fall back on, every time.
Whenever you face a challenge, I’ve come to know that the easiest way to find a breakthrough is to use this 4-step process:
Do A LOT of research (read study)
When you have a challenge, what’s the first thing you’d do? You would go in and find out everything about it –
All the reading material, audios, learning from others who have been in a similar situation…
Learn all you can to get an advantage.
Read, listen, absorb as much information as you can take in, and have as many conversations as you can about the particular topic or problem you want to solve.
You see, our mind is like a super computer. A lot of information is processed even if we are passively consuming it.
While we are consuming that information, we start to connect the dots, and find solutions to our problems.
When I was given the challenge to bring about $100,000 in three weeks, I thought to myself, how do I manage this?
How do I go about making that kind of revenue in three weeks with the limited assets I have access to?
First thing I did was pick up a couple of books and courses:
- Influence by Robert Cialdini
- Mass Control by Frank Kern (He currently has a free book out (S&H only) – Convert – grab it here)
- Ultimate Sales Machine by Chet Holmes
And I read a helluva lot of articles on profitable online sales campaigns.
By doing so, I realized there were only four easy steps to make an immediately profitable ROI campaign (my objective back then):
- Find the NEED of your potential clients
- Provide possible solution to the biggest need presented
- Create a psychological trigger map that will entice the possible clients
- Present the solution with an “offer they cannot refuse”
That campaign then went on to be very successful, and with little stress or confusion.
Let it process.
I’ve never immediately acted on something just because somebody told me that it worked for them etc.
I would either choose to find data to back it up, or allow it to sink in, and give myself time and space to access whether it’s right for me and my objective.
This is important because a lot of times we get excited about great ideas, but forget to take a step back and look at the situation / idea rationally.
You don’t wanna make hasty decisions.
(Especially when it can impact the company culture, morale, and other sensitive things like that.)
Another reason to allow processing to happen is when you sit on an idea, and you are consuming more material about that topic, your idea keeps evolving.
Now this doesn’t mean that you never act on it. It simply means that you give yourself at least 3 solutions before you pick one.
Become a ninja at filtering what’s beneficial to you, and what’s not.
There’s always a lot of mental clutter that happens when you take in a lot of information.
That’s why backing up your ideas with data, or allowing yourself time to think holistically about the idea (and the effect it’ll have) will help with the elimination process.
Eliminate everything that doesn’t make sense.
You may have a lot of ideas and want to explore and execute all of them, but that actually decreases your productivity, as your attention will be spread too thinly.
What is the best way to do this?
Here is the final step.
This is probably the most important step, as we have a limit of what we can do at a time, before life gets out of balance.
If you value rank your ideas based on the following points, your life will be much easier.
- Is it urgent and important?
- Is it important, but not urgent?
- It’s not urgent, and not important.
Once you rank your ideas against these points, you’ll see that only a few of your ideas will make the Urgent and Important grade.
Focus on the Urgent and Important ones first.
You see, there will always be many ways to get something done.
There will always be many options.
But the path to least resistance and maximum results is usually the one where maximum leverage lies, and hence your motivation to do it is higher, and your results are optimal!
So to finish off, if you ever face a challenge (big or small) and need to find a breakthrough, this 4-step process can be used in any area of your life.
- Research. Then research some more.
- Let it sink in
- Eliminate the unnecessary
- Prioritize and rank your ideas
If you get this down, you’ll find things become so much simpler and manageable.
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What processes do you use that work well? We’d love to know about them, so share your thoughts and ideas in the comments below.