If you haven’t already started advertising on Yahoo, maybe it’s about time.

We’ve noticed Yahoo conversions costing us slightly less than Google. Perhaps because so many people ignore Yahoo and thus keep its average bids per keyword lower than the almighty Google.

If you’re considering Yahoo but dreading the work needed to get your campaigns online, try this nifty little tool.

[Found on PPCHero.com]

Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can’t determine which is the parent ad group? I’ve encountered this many times, and just recently I found a tool in Yahoo! to help with this problem. It’s the ‘Convert Third Party Campaigns’ tool under the import feature of the Yahoo! interface.

Read the full post on PPCHero.com >>
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