Google AdWords Keyword Matching
How to do keyword matching the right way
Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mistakes that beginners often make.
I wanted to elaborate on the tip that covered keyword matching.
Here is how to do keyword matching properly
Phase 1: Start off using just exact match
Phase 2: Start adding phrase match
Phase 3: Expand to broad match BUT add a very detailed list of negative keywords
Why is this so important?
Keyword matching allows you to determine exactly when your ads will appear. When you are just starting out a new campaign, you number 1 goal should be to build your Quality Score, to get into a top position, and to achieve a high CTR.
Well, all of these goals are achieved much faster if you add keyword matching in phases. Firsts, start with tight Ad Groups and exact match only. That will give you a FAR higher CTR than if you started with all keyword matching options right from the start. And the single biggest factor in your Quality Score is the CTR so when you follow this keyword matching tip, you will end up doing far better than before.
Is it more work? Yes! But it will easily pay for itself and allow you to dominate your competition in Google AdWords.
For more Google AdWords Tips see AdWords System Exposed
[...] Google AdWords Keyword Matching [...]
[...] Google AdWords Keyword Matching [...]
Thanks for this cool tip. I’m just starting out using Adwords, so hopefully this will reduce some of the learning curve.
Thanks for this cool tip. I’m just starting out using Adwords, so hopefully this will reduce some of the learning curve.
Wow I always do this backwards, using broad match first then expanding to exact and phrase. I will have to try this method next time.
Thanks for the tips.
Steve
Wow I always do this backwards, using broad match first then expanding to exact and phrase. I will have to try this method next time.
Thanks for the tips.
Steve
How about creating 3 groups and have
1. [Exact Match]
2.’phrase Match’-[Exact Match]
3.Broad Match-’Phrase Match’
Utilising the Negative Embedded match to filter out the results…
would that create a difference in the results???
How about creating 3 groups and have
1. [Exact Match]
2.’phrase Match’-[Exact Match]
3.Broad Match-’Phrase Match’
Utilising the Negative Embedded match to filter out the results…
would that create a difference in the results???