How Emotional Words Play a Dead-Serious Role in Google Ads & Blog Post Titles

A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad.

What is a power word?

A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad.

We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face.

But can a single word really double the click-through-rate of pay-per-click ads on Google?

While I did not believe this could be true, we started to run several tests and sure enough, we started to come across lots of power words that will do wonders to your Google AdWords campaigns.

The secret is to find these words and we are going to share one with you.

Here is two ads that we were running on Google.

As you can see, the only difference was one keyword in the title. We replaced the word “Review” with “Exposed.” The result? A 100+% improvement in the click-through-rate.

Obviously, exposed is a word that is emotionally far more charged and loaded and it turns out that an emotionally charged word can indeed double the click-through-rate of your Google Adwords ads.

Oh one more thing – notice the title of this blog post? The original title was

How Emotional Words Play a Big Role in Google Adwords

We replaced the word Big with Dead-Serious. That’s an emotional, power word that we think would get more people to pay attention to this post.

Yes, power words can be used for Blog Post titles too!