The short answer is yes!
Check out this Google AdWords case study below where we have one headline outperform another headline by 195%!
The secret here is that often a headline that is a direct match with the keyword phrase will greatly outperform anything else that you might come up with. This is exactly what we did with the winning headline below.
The above ad only shows up for the keyword phrase “Alex Mandossian” and as a result having a pure headline that contains only the targeted keyword phrase and nothing else turns out to greatly outperform any other option that we have tried so far.
The above also clearly illustsrated the tremendous advantage Google AdWords advertisers can gain if they meticulously split all of their keyword groups and phrases into unique Ad Groups. Yes, that can take time but it pays off. Plus, if you use the Google AdWords Desktop Editor, then editing your Google account becomes far faster too.
NOTES: Conversion rate = sign-ups (i.e. leads)
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